Freelance Ad Ops Specialist (cm360)

Ad Ops Manager

The purpose of this role is to effectively manage the implementation and execution of Ad Ops strategies and the day-to-day communication with clients to help achieve their goals.

Key responsibilities:

• Ensures digital campaigns are trafficked effectively to achieve expected performance targets
• Owns implementation of Ad Operation recommendations and is responsible for troubleshooting within platform (e.g. CM360)
• Ensures campaigns are set up correctly and ad creative are in the correct format
• Proactively reviews and manages client data to ensure optimal performance on all campaigns
• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
• Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency
• Oversees the campaigns' performance against client key performance indicators
• Develops and maintains relationships with client team and other disciplines to nurture performance growth
• Drives effective client relationships with accurate and timely performance communication
• Delivers accurate campaign setups and thorough testing
• Manages and prioritises the executive and analyst workflow
• Ensures best in class delivery of Ad Ops work
• Builds strong relationships across client services team and with client
• Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology
• Communicates and manages relationships with internal and external clients
• Communicates and manages relationships and training with media partners
• Ensures all campaigns are trafficked in compliance with established data taxonomies
• Provides subject matter expertise in at least one connected tech stack (i.e. Google)
• Deploys site side tracking across multiple tag management solutions (e.g. GTM)
• Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
• Supports a culture of operational excellence in all client operations processes and activities.
• Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
• Collaborate with 3rd party suppliers, including digital agencies and partners
• Develops key media owner and senior client relationships to enhance our offering
• Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders
• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists.
• Attend key client meetings with campaign managers.
• Drive effective collaboration across account manager teams.
• Integrate and articulate digital thinking, platforms and solutions within the planning teams
• Establish innovative shared strategy products and processes.
• Technical Capabilities is must in CM360 and Excel

Nice to have:

• DV360
• GA4
• GTM

Location: Sandton

Brand: Amplifi

Time Type: Full time

Contract Type: Freelancer