(senior) Digital Marketing Specialist

WeChat & Social Media Operations

Independently manage and maintain multiple official WeChat accounts, including content planning, creation, publishing, and analytics

Collaborate with cross-functional and agency teams to align messaging and visuals across platforms

Monitor trends and explore emerging channels (e.g., Bilibili, Zhihu, LinkedIn) that support strategic communication goals

Media Communications & Digital PR

Draft and coordinate press releases, bylined articles, and media coverage for brand and product campaigns

Support media outreach and maintain positive relationships with trade media and KOLs

Plan and execute digital publicity for online product launches, seminars, and interviews

Content Development

Write and adapt high-quality marketing content including social posts, event scripts, emails, and ad copy

Ensure consistency in messaging, tone, and branding across all materials

Work with global and local teams to localize and refine campaign assets for China market

Online Event Execution

Coordinate online marketing events such as product launches, webinars, and virtual forums

Work closely with vendors, internal stakeholders, and speakers to ensure event quality and smooth delivery

Support promotional activities before, during, and after the event

Cross-Channel Campaign Support

Contribute to digital campaign strategy across social media, SEM, media buy, and email channels

Track performance metrics and generate actionable insights to improve ROI

Provide digital marketing support for exhibitions, major conferences, and integrated promotions

Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.