Manage and lead a sales team that is responsible for achieving sales and profitability goals while ensuring member value. Develop relationships with vendors of choice and develop and implement geographic specific marketing and sales programs. Generate sales of products and services offered by DFA Insurance. Develop trusted consultative associations and "business-to-business" relationships with DFA members and other prospective customers in assigned territory. Demonstrate a strong understanding of the company's products, product lines, and/or services; of existing customers and potential customer landscape; the sales cycle; and industry trends.