Vice President Of Product Marketing - Remote Eligible

Vice President Of Product Marketing

Cyara is seeking a seasoned, customer-centric, and data-driven Vice President of Product Marketing to lead the strategy and execution of how our SaaS B2B solutions are positioned, launched, and adopted in the market. Reporting directly to the Chief Product Officer (CPO), this leader will serve as the critical bridge between Product, Sales, and Marketing shaping go-to-market strategy, articulating differentiated value, and driving measurable impact on revenue growth and product adoption. This role requires a balance of high-level strategic leadership and hands-on execution. The ideal candidate will not only set the vision and lead the team but also roll up their sleeves to develop messaging, analyze markets, and collaborate closely with cross-functional partners to bring products successfully to market.

You Will:

• Lead Product Marketing Strategy: Define positioning, messaging, and value propositions that differentiate our solutions in the enterprise SaaS market and align with product strategy.
• Partner Cross-Functionally: Collaborate closely with Product, Sales, and Customer Success to ensure product launches and enhancements are successfully executed across the customer lifecycle.
• Own Go-to-Market (GTM): Build and execute GTM plans for new products, features, and market opportunities, ensuring alignment between product priorities and revenue objectives.
• Be Hands-On: Work directly with your team and stakeholders to create key content (sales tools, messaging guides, competitive briefs), gather insights, and validate positioning.
• Champion Market Insights: Lead voice-of-customer, competitive, and market research to shape product strategy and identify emerging opportunities and whitespace.
• Enable Sales and Customer Growth: Develop enablement programs, playbooks, and tools that improve pipeline conversion and customer engagement.
• Drive Thought Leadership: Oversee creation of compelling content—case studies, whitepapers, presentations—that reinforces Cyara's market leadership.
• Measure Impact: Define and track KPIs to ensure product marketing activities drive measurable outcomes tied to pipeline creation, product adoption, and revenue growth.
• Lead & Develop the Team: Build, mentor, and empower a growing team of product marketers, fostering a culture of accountability, innovation, and collaboration.

You Have:

• 15+ years of B2B SaaS marketing experience, including 5+ years in senior product marketing leadership roles.
• A proven track record of driving GTM strategies that deliver measurable business growth in enterprise software. Deep expertise in competitive positioning, segmentation, and understanding complex buyer journeys.
• Strong partnership and influencing skills, particularly with Product, Sales, and Customer Success leaders. Experience managing and scaling small, high-impact teams.
• Ability to move fluidly between strategic vision and tactical execution; comfortable presenting to the board one day and developing sales content the next.
• A data-driven mindset, using analytics, win/loss insights, and pipeline metrics to guide decisions.
• Exceptional communication and storytelling skills, capable of translating technical capabilities into clear, compelling narratives for executives and practitioners alike.
• Experience with AI, conversational AI, or AI-driven SaaS platforms is strongly preferred; familiarity with AI positioning, trust/governance messaging, and agentic or automation use cases is a plus.

$220,000 - $240,000 a year

This range indicates OTE. Individual pay is determined by skills, qualifications, experience, and location.

Why you should join us:

At Cyara you'll have the opportunity to work with a group of people who share common goals, are driven by a similar passion, and value the expertise of their peers. Cyara is committed to being an equal opportunity employer, focused on building and maintaining a diverse, inclusive and authentic workplace; and a work environment that is free from discrimination and harassment, based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, or medical condition. At Cyara we appreciate and welcome the fact that our culture is living and growing as we continue to evolve over time. With this opportunity comes the chance to enjoy a flexible work environment, competitive compensation and a work culture that's results-oriented, fast-paced and focused on continuous improvement, whilst maintaining a family first, team oriented, and ever positive atmosphere.

Cyara cares for its own - you'll feel that on your first day - and you'll get the chance to work for a global, growing company, and an all-inclusive team of innovators. We credit our amazing growth and success to the fact that we've built our business on four essential values that we live and breathe every day:

Deliver Excellence

Innovate Boldly

Integrity First

Embrace Curiosity