Product Marketing Coordinator

Job Title

Responsibilities

Go-to-Market Plan: Assist with the development and execution of product marketing plans. Ensure messaging consistency across marketing assets and channels. Coordinate GTM strategy with cross functional partners for assigned Good Sam products.

Marketing Asset Development: Support the creation of product marketing materials (e.g. emails, editorial content, collateral, digital assets) by collaborating with Marketing shared services.

Performance Tracking & Reporting: Work closely with cross-functional partners to gather and analyze KPIs. Support the creation of reports that provide actionable insights to shape marketing strategies and inform Operations partners.

Marketing Strategy Development: Contribute to product marketing strategy through monitoring of industry, competitive and consumer trends and actively contribute to brainstorming sessions.

Skills and Competencies

Passion for Marketing: Enthusiastic about marketing with a curious and proactive approach to learning and skill development

Adaptable: Ability to excel in a fast-paced environment, adapting to new situations and challenges with a positive attitude. Willing to flex to shifting priorities, demands, and timelines.

Collaborative: Ability to work both independently and in collaboration with others, building relationships across multiple groups

Communication Skills: Strong written and verbal skills to effectively share ideas and collaborate with peers, cross-functional partners and upper management

Data-Driven Mindset: Ability to analyze data and translate it into actionable insights that inform marketing strategies and executions

Organized & Detail-Oriented: Strong organizational skills and attention to detail to manage multiple tasks and projects effectively across a broad spectrum of day-to-day responsibilities

Marketing Channels Knowledge: Familiarity with key marketing channels, including email, search engines and social media platforms

Technical Skills: Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and a willingness to learn new tools and platforms

Pay Range

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.