Senior Director Of Marketing - Medtech (hybrid Minneapolis, MN)

Job Title

CVRx pioneers unique therapies that harness and harmonize the body's natural systems, benefiting society and making CVRx a universal role model in healthcare. We value our commitments to others and continue to overcome challenges through determination, collaboration, and purpose. If our culture and values speak to you, and if you have a passion for cutting-edge medical technologies, join our team and our mission to help others live better lives.

This is a full-time hybrid role and our selected candidate will be expected to work a minimum of 3 days per week onsite at our Brooklyn Park, MN headquarters.

A day in the life: The Senior Director of Marketing leads the development, strategy, and execution of marketing initiatives for CVRx products in markets defined by senior leadership. This role is responsible for building awareness and driving adoption of our therapy among physicians, hospitals, and consumers, while also spearheading direct-to-consumer marketing efforts. The Senior Director of Marketing will collaborate closely with Sales, Sales leadership, and Marketing colleagues, among others, to develop and execute effective commercialization strategies, while fostering strong and productive relationships across teams.

Key Duties and Responsibilities:

Messaging and positioning:

• Become proficient with Barostim Therapy for the treatment of heart failure and hypertension, commercial and clinical.
• Develop educational and communication programs and materials, to facilitate physicians in patient identification, selection and enrollment, and therapy acceptance by physicians and consumers.
• Develop and manage the collaborative production of marketing material and sales collateral.
• Aid in development of corporate messaging (e.g. branding, press releases, webinars, and corporate presentations).
• Develop and execute an awareness program to educate potential patients, clinicians, payers and strategic partners.
• Develop and evolve brand strategy for lead development and execution of practical strategies to expand brand reach, interest, and awareness.

HCP Awareness:

• Work closely with local CVRx sales teams, Key Opinion Leaders (KOLs), patient associations, and local health authorities to expand the knowledge of and access to CVRx's therapy solutions.
• Expand online presence via websites, social networks, and search engines.
• Develop and execute medical conference strategy, planning and engagement.

Patient Marketing & Awareness:

• Develop comprehensive Direct-to-Consumer marketing strategy, with primary responsibility of patient lead generation activities and patient funnel optimization.

Medical Education:

• Lead planning and organization of regional events, including but not limited to, National Medical Education programs, referral events, hospital awareness programs, and Continuing Medical Education (CME) sessions.

KOL Engagement:

• Work with KOLs and key influencers in main markets to facilitate knowledge of and acceptance of CVRx's new therapies (i.e. creation of this specific market).

Product Strategy:

• Develop plans for obtaining ongoing market intelligence.
• Lead the development of a comprehensive product roadmap, including market research, customer requirements and close collaboration with R&D organization.

Measurement and metrics:

• Coordinate with Sales Operations leadership to further develop and optimize Salesforce.com as a revenue reporting, customer relations, and forecasting management tool.
• Identify and track metrics needed to determine effectiveness and ROI for sales and marketing activities.
• Complete special projects and perform job-related duties as assigned.