Lead Generation Specialist – Group Sales

Lead Generation Specialist

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We're committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you'll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.

Overview

The Lead Generation Specialist plays a pivotal role in driving the growth of our sales pipeline. As a proactive and results-driven professional, this individual is responsible for identifying, engaging, and qualifying potential clients through a variety of channels, including outbound calling campaigns, responding to inbound phone inquiries, online lead submissions, industry events and more.

This role is essential to the success of our sales team, acting as the first point of contact for prospective clients and setting the stage for meaningful sales conversations. By arranging high-quality appointments and nurturing early-stage relationships, the Lead Generation Specialist ensures a steady flow of qualified opportunities for our account executives.

Success in this role requires a strong hunter mindset, excellent communication skills, and a passion for uncovering new business. The ideal candidate thrives in a fast-paced environment, is highly self-motivated, and is committed to delivering a positive first impression that reflects the professionalism and integrity of our brand.

What You Will Do

• Research and identify potential clients through outbound calls, email outreach, social media and industry databases.
• Engage with prospects to understand their needs, assess fit, and determine sales readiness using defined qualification criteria.
• Schedule high-quality meetings between qualified leads and the sales team, ensuring a smooth handoff by ensuring essential group details, such as census information, are gathered in advance.
• Log all interactions, lead details and follow-up activities in the CRM system to ensure data integrity and pipeline visibility.
• Work closely with the account executives, management and marketing teams to align messaging, share insights, and refine lead generation strategies.
• Consistently achieve or surpass weekly and monthly targets for outreach volume, qualified leads, and booked appointments.
• Keep up with industry trends, competitor offerings, and client pain points to tailor outreach and improve conversion rates.

What You Will Have

• You're energized by the chase, proactively seeking out new opportunities and thriving on hitting and exceeding targets.
• Strong organizational skills and ability to manage multiple tasks at once.
• Clear and effective communication, with active listening and flexibility in working with others.
• Ability to present information confidently in both one-on-one and group settings.
• Strong problem-solving skills, using facts and resources to find practical solutions.
• Ability to build and maintain positive relationships with clients, advisors, and team members.
• Openness to feedback and a desire to learn and grow within a team environment.
• Professional and respectful when responding to peers, leaders, and clients.
• Strong interpersonal skills, with a focus on trust, collaboration, and service.

This position will remain open until a suitable candidate is selected.

Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.

We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca.