Sales Operations Coordinator - Level II

Job Title

This role supports the sales and marketing function through reporting, system administration, distributor management, and internal/external data analysis. The position focuses on driving lead conversion, strengthening customer and distributor relationships, executing marketing initiatives, and supporting business growth through structured data insights and operational coordination. The role operates under limited supervision and collaborates closely with internal teams, customers, and channel partners.

Key Responsibilities

1. Lead Management & Customer Engagement

• Drive lead conversion by following up on prospects and closing opportunities to meet sales targets.
• Maintain strong customer and partner relationships to support business retention and growth.

2. Distributor & Channel Partner Handling

• Appoint, train, and manage distributors and channel partners.
• Monitor distributor performance, inventory, and sales targets.
• Provide support on pricing, product knowledge, and promotional activities.
• Ensure smooth supply chain operations and resolve distributor-related issues.
• Support distributors with co-branded marketing, local campaigns, and promotional materials.

3. Reporting & Sales Support

• Consolidate and distribute recurring sales reports using standard templates.
• Gather data from multiple stakeholders and provide inputs for sales forecasting.
• Conduct internal sales analysis including variances, projections, costing, and bundling.

4. System Administration

• Run repetitive and ad-hoc tasks across sales systems and tools (e.g., Salesforce, WWSPS, BMS, Portal).
• Periodically review and validate user-entered data to ensure accuracy and completeness.

5. External Market & Competitor Analysis

• Conduct secondary research using external sources (e.g., Polk, Dodge, RigDig).
• Compile and present insights on competitors, market trends, customer preferences, and opportunities.

6. Marketing & Brand Promotion

• Develop and execute marketing campaigns to improve brand awareness.
• Plan and run digital and offline lead-generation activities.
• Manage content for social media, events, communication, and advertising.
• Measure and analyze campaign performance, customer engagement, and ROI.

7. Cross-Functional Collaboration

• Share market feedback with management to support strategic decisions.
• Collaborate with sales teams and internal stakeholders to ensure alignment on marketing, reporting, and business development activities.

External Qualifications and Competencies

Qualifications

• High school diploma or secondary education completion; additional education is an advantage.
• This position may require licensing for compliance with export controls or sanctions regulations.

Competencies

• Action Oriented: Works with urgency and enthusiasm to meet goals.
• Collaboration: Builds effective partnerships to achieve shared outcomes.
• Communication: Delivers clear and audience-appropriate communication.
• Self-Development: Proactively enhances skills through formal and informal learning.
• Data Analytics: Interprets and analyzes qualitative/quantitative data; uses visualization and problem-solving to derive insights.
• Project Schedule Management: Manages timelines using recommended tools and processes.
• Audience Adaptation: Simplifies complex information for diverse stakeholders.
• Customer Centricity: Integrates customer perspectives into sales and marketing strategies.
• Values Differences: Leverages diverse perspectives and cultural backgrounds.

Additional Responsibilities Unique to this Position

Experience

• Some prior work experience with intermediate-level knowledge gained through training or on-the-job exposure.
• Experience in distributor handling, sales support, reporting, or marketing activities is preferred.

About Us

Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.

Job Info

Job Identification 2421963

Job Category Sales

Locations Coimbatore, Tamil Nadu, India