Holiday Inn Express & Suites Singapore Novena - assistant Director Of Sales/senior Sales Manager - Leisure

Assistant Director Of Sales / Senior Sales Manager – Leisure

The Assistant Director of Sales / Senior Sales Manager – Leisure, is responsible for driving revenue performance across all leisure segments, with a strong focus on general leisure travel accounts, and group leisure business. This role requires a commercially driven sales professional with proactive account management and market development.

Your day-to-day:

Performance & Optimization:

• Ensure rate parity, content quality, and inventory accuracy.

• Collaborate with Revenue Management on dynamic pricing, promotions, and tactical campaigns to capture leisure demand.

• Analyse booking patterns, KPIs, and demand trends to identify opportunities for growth.

• Drive merchandising, seasonal campaigns, and market-specific offers to improve channel share.

General Leisure Accounts (FIT & Wholesale):

• Manage and grow a portfolio of travel agencies, tour operators, wholesalers, and FIT partners.

• Build annual account plans to drive production and strengthen long-term partnerships.

• Conduct regular sales calls, training sessions, and joint marketing initiatives.

• Identify new partners, markets, and distribution opportunities to expand reach.

Group Leisure Business:

• Proactively target and secure group leisure business including tour groups, MICE-related leisure extensions, sports groups, affinity groups, and special interest travel.

• Respond to group enquiries, prepare proposals, lead negotiations, and close business.

• Work closely with Events and Revenue teams to ensure accurate inventory, pricing, and space allocations.

• Maintain relationships with key leisure group agencies.

Revenue Delivery & Reporting:

• Deliver revenue targets across FIT, wholesale and group leisure.

• Monitor performance, produce monthly reports, and provide insights to the commercial team.

• Collaborate with Revenue and Operations to ensure a unified commercial approach.

Market Insights & Competitor Benchmarking:

• Stay ahead of trends in global leisure travel and group travel patterns.

• Analyse the competitive landscape and adjust strategies to maintain market share.

• Recommend new packages, promotions, and commercial opportunities based on data insights.

Collaboration & Internal Engagement:

• Partner with Marketing Communications to enhance visibility and storytelling across leisure channels.

• Work closely with Front Office, Reservations, and Operations to ensure seamless execution for leisure guests and groups.

• Provide training and updates to internal teams on segment needs, booking trends, and account expectations.

Any other duties as assigned by Supervisor.

What we need from you:

• Degree/diploma in marketing, hotel administration, or related field.

• Minimum 3 to 5 years of experience in a similar role with strong exposure to leisure, or group leisure segments.

• Proven success in managing travel trade partners and group travel business.

• Self-motivated and result-driven individual with excellent communication and interpersonal skills.

• Strong strategic and analytical problem-solving skills with an innovative approach in providing solutions.

• Excellent organisational and planning skills.

• Strong relationship building and collaboration skills.