Director Of Marketing

Public Relations Manager

Develop and implement innovative, hotel specific, public relations strategies to support the Hotel's objectives.

Monitor and maintain control over public relations expenditures. Collaborate with hotel management on annual business plans and budgets.

Develop and manage relationships with public relations agencies and other outside companies in the development of programs to meet communications objectives.

Research and write news releases for trade and consumer media. Design, coordinate and distribute press kits.

Develop media contacts, plan press conferences and other press activities. Identify opportunities to strengthen the hotel's positioning.

Prepare and respond to guest and public issues in collaboration with General Manager and Corporate Affairs.

Publicize the Hotel's community and charitable organizations. Maintain clipping/photo files pertaining to the Hotel.

Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include sales, other hotel departments, hotel Executive Committee, and corporate and community affairs.

Interact with outside contacts: Guests, to ensure their total satisfaction; Clients, public relations agencies, vendors, trade and consumer media; Other contacts as needed (professional organizations, private clubs, Government and community leaders, etc.)

Perform other duties and special projects as assigned.

Up to date Content. Ensure content and images are up to date on Hotel Content Manager (HCM), consistent across all channels and partner websites (e.g. Expedia). Facilitate hotel adoption to IHG new tools and systems. Merchandise IHG global/regional campaigns.

Social Media. Overall responsibility for social media (Facebook, Instagram, LINE and TripAdvisor etc.) relevant to the hotel's source market. Responsible for coaching social media best practices to relevant hotel departments. Monitor both hotels and competitors' presence on social media, engage the audience through interaction and campaigns. Formulating evaluation of Social Marketing campaigns.

Job Identification: 160708

Job Category: Digital Marketing

Locations: Moo. 1 Bophut, Koh Samui, 84320, TH