Growth & Lifecycle Marketing Manager - Remote Eligible

Growth & Lifecycle Marketing Manager

We're seeking a Growth & Lifecycle Marketing Manager to own day-to-day execution of full-funnel experimentation and optimization across our core business and new Marketplace launch initiatives. This role serves as the tactical execution bridge between strategic direction and hands-on implementation, creating measurable lifts through rapid testing and optimization. You'll ensure exceptional customer experience through targeted campaigns based on customer behavior, lifecycle stage, and strategic channel management and communication quality control.

CRO & Funnel Optimization

• Execute continuous testing on ClickFunnels/Webflow pages, email campaigns, and in-app flows
• Prioritize tests that improve click-through rates, conversion rates, and customer acquisition cost efficiency
• Maintain an ongoing optimization loop to maximize funnel performance

Ad Creative & Copy Testing

• Partner with and provide guidance to our paid advertising agency
• Develop and test alternative copy angles and creative briefs when performance needs improvement
• Project manage current tests in coordination with our creative team

Marketplace Go-to-Market Execution

• Supply side: Create campaigns and flows to onboard Chief Revenue Officers (CROs)
• Demand side: Execute affiliate acquisition and enablement programs
• Adoption programs: Build lifecycle email sequences that drive activation and multi-product adoption

Analytics & Performance Tracking

• Ensure complete and accurate tracking across HubSpot, Google Analytics, and WickedReports
• Instrument experiments end-to-end and provide weekly performance reports
• Identify next testing opportunities based on data insights

SEO & Content Experiments

• Brief and launch targeted pages and experiments supporting Marketplace and core business acquisition
• Coordinate with content and SEO resources on templated pages and content initiatives

Agency & Vendor Management

• Translate strategic plans into actionable briefs for external partners
• Hold partners accountable to performance targets
• Ensure messaging and brand consistency across all channels

Team Leadership

• Mentor and direct work to Marketing Specialist
• Create clear playbooks and task breakdowns for web updates, automations, and data analysis
• Own test hypotheses, design, and success metrics

Success Metrics

• Testing Velocity: Execute 6+ meaningful A/B or multivariate tests per month across funnels, ads, and lifecycle campaigns
• Performance Lifts: Achieve 15-25% landing page conversion rate improvement on priority funnels and 5-10% email activation lift on lifecycle sequences
• Marketplace Enablement: Launch CRO onboarding flow and first affiliate enablement package
• Channel Quality Control: Manage customer lifecycle email, SMS, and in-app sequences that drive activation, engagement, and retention.
• Analytics Excellence: Complete tracking audit and implement weekly reporting dashboards

What We're Looking For

Required Experience

• 3-5 years of hands-on growth marketing or performance marketing experience
• Proven track record of managing and optimizing marketing funnels
• Experience with marketing automation platforms (HubSpot and GoHighLevel preferred)
• Proficiency in landing page builders (ClickFunnels, Webflow)
• Strong analytical skills with experience in Google Analytics and marketing attribution
• Direct response copywriting capabilities
• Experience managing external agencies and vendors

Preferred Qualifications

• SaaS or B2B marketing experience
• Experience with affiliate marketing programs
• SEO knowledge and content marketing experience
• Familiarity with Zapier and marketing automation workflows
• Experience in marketplace or multi-sided platform environments

Personal Attributes

• Self-starter who can operate independently
• Detail-oriented with strong project management skills
• Data-driven decision maker
• Excellent written and verbal communication
• Ability to work in a fast-paced, testing-focused environment

Compensation & Benefits

Salary Range: $70,000 - $85,000 USD annually

• Medical insurance with employer contribution, optional dental, and vision insurance
• 401(k) retirement plan
• Flexible PTO policy
• Professional development opportunities
• Remote work setup stipend
• Collaborative, results-driven team culture

Equal Opportunity Employment

We are an equal opportunity employer committed to creating an inclusive environment for all employees. We welcome applications from candidates of all backgrounds regardless of race, gender, age, religion, sexual orientation, disability status, or any other protected characteristic.

How to Apply

Please submit your resume along with a brief cover letter highlighting your most relevant growth and lifecycle marketing experience and measurable results you've achieved. Include any portfolio examples of successful funnel optimizations or testing programs you've managed.