Media & Entertainment Partnerships - Content And Marketing Executive

Brand Content & Marketing Executive

Creative Artists Agency (CAA) is the world's leading entertainment and sports agency, with offices in Los Angeles, New York, Nashville, London and Beijing. Founded in 1975, CAA represents many of the most successful professionals working in film, television, music, theater, video games, sport, and digital content, and provides a range of strategic marketing and consulting services to corporate clients.

The Department

CAA's Media & Entertainment Partnerships group specializes in creating powerful collaborations between brands and top media companies, content creators, talent, directors, writers, producers and IP. M&EP connects brands with premium content opportunities across film, TV, social and digital to drive impactful partnerships across the entertainment industry.

The Role

We are seeking a Brand Content & Marketing Executive who will be responsible for developing brand strategies and brand supported content solutions on behalf of CAA's diverse portfolio, ranging from talent, TV, film, music, sports, podcasts and live events. This person will play a pivotal role in positioning CAA as the leader in bringing brands and entertainment together to fuel culture with more compelling stories.

The role requires a blend of creativity, strategic vision, business acumen, leadership, and a deep love for entertainment to help meaningfully evolve brands into culture and entertainment. This role reports directly to the Head of Content and Marketing Solutions.

Responsibilities

• Lead development of our brand content strategy and content development across TV, Film, Music, Podcasts, Sports and Live Events.
• In partnership with Agents and CAA clients, utilize strong prospecting skills internally and externally to source new partnerships and content opportunities for clients and brands, as well as effectively filter all incoming opportunities.
• Lead an on-going content slate that represents the best opportunities for brands identified across the agency.
• Oversee and drive management of brand scopes end to end.
• Build relationships with brands and lead the creation and execution of entertainment briefs on behalf of brands. This brief will serve as our north star for content strategy.
• Lead brands through the entertainment immersion and development process, guiding them on how to activate in the space and identifying.
• Seek out and curate the content opportunities that align with a brand audiences, and marketing objectives.
• Guide brands through the development and deal process.
• Build and strategize on how to package opportunities inclusive of: Talent, Distribution, Data, Promotion/Marketing, ROI/Measurement.
• Collaborate with creative teams on campaign ideas, development of pitch materials and partnership activations.
• Communicate brands' unique value proposition to internal stakeholders, clients and agencies via email, calls, meetings, presentations, and marketing materials.

Qualifications

• Minimum of ten years of experience in the entertainment industry and branded content creation.
• Expert knowledge of content development processes, including pre-development, negotiation, and production.
• Familiarity with entertainment and revenue generation strategies within a corporate structure.
• Insights into distribution channels and strategies, including digital platforms and traditional media.
• Expertise in strategic, creative and business development within the context of entertainment.
• Exceptional communication and negotiation skills to work with various levels of internal, brand and client stakeholders.
• Creative skills to contribute to and lead the development of original content ideas.
• Strong analytical skills to measure the effectiveness of content and partnerships.
• Superior relationship building skills to manage partnerships with agents, talent, production companies, studios, networks, and streamers.
• Ability to lead and motivate teams across different departments to achieve common goals.
• Capacity to manage multiple projects simultaneously and prioritize effectively.
• Competency in budget management and cost-effective decision making.
• Ability to adapt quickly to changes in market trends and audience preferences.

Location

This person will be based in the Los Angeles office Monday - Thursday, with the flexibility to work remote on Friday.

Compensation

The annual base salary for this position is in the range of $195,000-$233,000. This position also is eligible for benefits and discretionary bonus. Ultimately, wages may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please speak with a CAA Recruiter to learn more.