Digital Marketing Manager

Experience More With A Career At COUNTRY Financial!

We're excited you're interested in a career at COUNTRY as we strive toward our vision - to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients.

About The Role

Oversees digital marketing strategy and execution across all channels (website, SEO/SEM, email, social, etc.). Partners with cross-functional teams to enhance brand awareness, drive traffic, and generate sales to advance critical business objectives. Selects, develops and evaluates personnel to ensure the efficient operation of the function.

How Does This Role Make An Impact?

Leads digital marketing strategy and operations, including direct response, email, social media, SEO, and website management to drive client acquisition and brand awareness. Accountable for new client acquisition goals (impressions, engagement, traffic, leads, prospects, new policies, and business quality).

Develops marketing, creative and business strategies to promote products and services across digital channels. Increase exposure, engagement and leads from target audiences.

Oversees digital initiatives and online platforms, ensuring alignment to business goals and business growth. Manages daily operations and analyzes program effectiveness.

Manages and optimizes digital marketing budget, ensuring efficient spend and performance. Defines scope, cost and benefits of digital initiative.

Defines and tracks Key Performance Indicators (KPIs) and Return on Investment (ROI) to measure campaign success. Regularly reports on performance tests and optimizes channel effectiveness.

Partners with Sales, Marketing, and User Experience team to create end-to-end prospect/client journeys to improve conversion rates. Work closely with agency partners to execute strategies to drive sales goals.

Researches and tests new digital trends and technologies. Implement new strategies to expand reach and drive growth and efficiencies.

Manages the implementation and maintenance of disaster recovery plans and activities in assigned areas. Maintains current contact information for all employees in applicable areas and communicates with non-recovery employees during a disaster.

Do You Have What We're Looking For?

Typically requires 8+ years of relevant experience or a combination of related experience, education and training, including management experience.

Base Pay Range: $109,600-$150,700

The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience.

In addition to base salary, this position is eligible for a Short-Term Incentive plan.

Why Work With Us?

Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We're a big company, yet small enough you can make an impact and won't get lost in the shuffle. You'll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.

You'll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match.

COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.