Marketing And Sales Support Manager

Sales And Marketing Support Manager

As a Sales and Marketing support manager, you will work closely with the leadership team and play a crucial role in shaping the strategic direction and execution of marketing key initiatives. Your primary responsibilities will involve developing and implementing effective marketing strategies that drive brand awareness, customer acquisition and business growth through KOL engagement, evidence-based positioning, and end-to-end product lifecycle management – from market access to pricing strategy – ensuring alignment with clinical innovation and patient needs.

Responsibilities

Strategic planning and execution

Collaborate with the leadership team to define the company's overall marketing objectives, positioning, and go-to-market strategy/new product launch plans.

Develop comprehensive marketing plans that encompass various channels, including digital, social media, traditional advertising and events.

Oversee the execution of marketing campaigns, ensuring alignment with the company's brand, messaging, and target audience.

Monitor and analyze the performance of marketing activities, identify areas for improvement, and make data driven decisions to optimize marketing activities.

Build strong working relationships with the sales force to ensure marketing programs are effectively executed.

Product management

Own new product launches: Develop GTM strategies for ART products/services.

Design pricing models: Analyze value propositions, competitive landscapes, and patient affordability to optimize pricing.

Product lifecycle management: Track performance, iterate positioning, and managing sunset strategies.

KOL & Clinical Engagement:

Identify, recruit, and manage relationships with KOLs (fertility specialists, embryologists, patient advocates).

Design KOL engagement programs (e.g., advisory boards, co-authored content, conference speaking) for product advocacy and clinical validation.

Collaborate with Clinical team & Professional Education team to generate real-world evidence supporting product claims.

Measure KOL campaign impact on brand credibility and lead generation.

Cross-Functional Leadership:

Partner with R&D/Clinical on product development input.

Enable Sales with tools for B2B (clinics) and B2B2C (employer) channels.

Qualifications

Knowledge, Skills and Abilities:

Strategic Agility: Translate market insights into actionable plans.

Product Commercialization Mastery: Market assessment, value-based pricing, reimbursement strategy.

KOL Influence: Ability to leverage medical experts for product credibility.

Leadership: Work closely with headquarter and local Sales force and Clinical team, inspire cross-functional teams in a matrixed environment.

Analytical Rigor: Proficiency in data-driven decision-making.

Communication: Tailor complex medical messaging to diverse audiences (patients, physicians, partners).

Innovation: Leverage emerging trends (e.g., telehealth, AI in fertility).

Compliance Focus: Deep knowledge of healthcare marketing legalities.

Fluent English & Mandarin in both Oral and Written

Experience & Education:

Bachelor's degree or above in Marketing, Life Sciences, or MBA.

7+ years in healthcare marketing, including 3+ years in Product Management (medical devices, diagnostics, pharma, or digital health).

Proven success in launching reimbursed medical products (experience in ART/fertility highly preferred).

Existing network of ART KOLs/payers is preferred.

Proven success in:

Managing KOL programs (e.g., physician ambassadors, patient advocates).

Leading complex projects with PM tools/methodologies.

Expertise in:

Pricing strategy (value-based, tiered, or risk-sharing models).

Market access (payer negotiations, health economics).

KOL management in specialty medicine.

Proficiency with analytics tools

Job Info

Job Identification 9532

Job Category Marketing

Job Schedule Full time

Locations Suite 1201-1205 Kaidi Financial Plaza, Shanghai, Shanghai, 200433, CN (On-site)

Company CooperSurgical