Product Marketing Manager

Product Marketing Manager

Connexity, a Taboola company, drives e-commerce success for 50% of the Internet's largest online retailers. We deliver $2B in annual sales by connecting retailers to shoppers on the most desirable retail content channels. Together with our sister products Skimlinks and ShopYourLikes, we work across ecommerce: Connexity helps retailers grow through high-intent traffic from publishers; Skimlinks enables publishers to earn from affiliate content; and ShopYourLikes empowers content creators & influencers to monetize their social influence. As part of Taboola's global network, we help partners unlock scalable growth through data-driven, pay-for-performance solutions.

Connexity was acquired by Taboola in 2021.

We're looking for a Product Marketing Manager to join our London-based team and hoping that person might be you! Connexity is a multinational business, and a Taboola company, driving e-commerce success for the Internet's largest online retailers. We deliver over $5B in annual sales by connecting retailers to shoppers in the most desirable online content, mobile shopping and social commerce channels across the open-web.

Reporting to the VP of Product Marketing for Connexity, you will have the opportunity to make a meaningful impact on a quickly expanding business. With a particular focus on Connexity's European markets, the Product Marketing Manager will drive new and existing product adoption, will help our account teams articulate the benefits of Connexity and will develop content that strengthens our position in the market. The role focuses on B2B marketing to retailers and content channel operators.

The Product Marketing Manager role operates in a hybrid working environment requiring 3 days in-office every week. A successful candidate will have excellent communication skills, can develop partnerships across multiple functions (Product, Engineering, Sales, Leadership) and will be able to execute go-to-market strategies.

Key responsibilities:

• Manage go-to-market positioning and messaging for UK, France, Germany and Italian markets
• Create and execute marketing campaigns to drive product awareness, engagement and adoption
• Develop positioning and messaging, manage and iterate through feedback and regional translations
• Develop multi-modal communications plans (Email, in-product notifications, collateral, web content, etc.)
• Partner with cross-functional teams (Sales, Account Management, Leadership, Marketing) to define, execute and monitor campaigns
• Communicate and train commercial teams on value propositions of products
• Partner with Product Management to understand product value, benefits and release roadmap
• Contribute to the development of value propositions and articulation of customer benefits
• Develop product and GTM training materials and manage training of commercial teams
• Develop and maintain a library of effective sales and support collateral (product sheets, presentations, product web pages, etc.)
• Write and publish content (blog posts, newsletters, case studies, periodical "playbooks", etc.)
• Understand the type of content topics relevant to ecommerce & commerce content businesses
• Monitor each regional ecommerce market trends & business developments for storylines
• Mine and analyze campaign data for notable performance trends
• Write content briefs, draft content stories, iterate through editing and publish
• Gather and organize market intelligence and customer feedback in order to inform our on-going assessment of market opportunities and to represent the voice-of-customer.