Marketing Coordinator, Reedpop

Marketing Coordinator

Are you skilled in marketing consumer products and events? Would you like to use your marketing talent to promote pop culture events and merchandise? About our team ReedPop is the largest producer of pop culture events in the world. We build fun daily and deliver once-in-a-lifetime experiences for fans around the globe! As a global pop culture events and media business, ReedPop has an extensive stable of respected events, including New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, C2E2 and over a dozen more.

About the Role

The Marketing Coordinator will play a key role in driving awareness, engagement, and attendance across several of ReedPop's U.S. events. Working closely with the broader Marketing and Events teams, this person will support the planning and execution of integrated marketing campaigns across digital, social, email, website, exhibitor, and on-site channels. This role is ideal for someone who's passionate about pop culture and skilled at using storytelling, design, and analytics to connect with fans. You'll contribute to campaign strategies, help craft compelling content, fan retention and acquisition, fan education, and ensure consistent messaging across every touchpoint, from pre-show announcements to live event coverage.

Responsibilities

• Executing and maintaining multi-channel marketing campaigns (email, social media, web, exhibitor, and event marketing) that drive fan engagement and ticket sales.
• Manage social media calendars and community engagement across platforms like TikTok, Instagram, Facebook, Threads, and X.
• Creating image, video and copy assets for marketing campaigns, including social media, email, and print.
• Working alongside the website and content teams to ensure event website is up to date for attendee comms.
• Supporting on-site and year-round fan engagement initiatives, including local partnerships, influencer collaborations, and event activations.
• Tracking and measuring key metrics (ROI and KPIs) of marketing initiatives and informing manager of status and deliverables.
• Maintaining an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines.

Requirements

• Demonstrate experience marketing consumer products, event marketing or relevant and related experience.
• Possess excellent copywriting, communication, and interpersonal skills.
• Have knowledge of social media platforms (such as Facebook, Instagram, Threads, and TikTok), understanding their corresponding ad management platforms is a bonus.
• Experience with email marketing platforms and campaign management.
• Possess experience in social media marketing, consumer insights, social platforms, brand positioning, and marketing analytics.
• Be organized, detail-oriented & proactive with a true passion for pop culture, fan communities and the brands we work with.
• Able to manage multiple projects in a fast-paced environment.
• Be resourceful and willing to find creative solutions that will help you achieve your goals.
• Have flexibility to thrive within a fast-paced work environment with unpredictable deadlines and schedules.
• Be able to travel up to 10 times annually, domestic and international, including weekends, as needed.
• Have experience with Adobe Creative Suite (InDesign, Illustrator and Photoshop) or designing branded marketing assets with Canva.

U.S. National Base Pay Range: $52,800 - $88,000. Geographic differentials may apply in some locations to better reflect local market rates. If performed in New York, the pay range is $58,100 - $96,800. If performed in New York City, the pay range is $60,700 - $101,200. If performed in Rochester, NY, the pay range is $50,100 - $83,600.

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer to our US full- and part-time employees working at least 20 hours or more per week: Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits Health Savings, Health Care, Dependent Care and Commuter Spending Accounts In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights . RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive. Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions. Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.