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Senior Manager, Customer Marketing
Drive the expansion of customer marketing programs
Toronto
Senior
4 months ago
Concert Finance
Concert automates Sales Commissions calculations. Using our customizable compensation rules and a simple Salesforce integration, you can get started in a day.
Job is no longer active
✨ About The Role
- Spearhead and execute a comprehensive customer marketing program to deepen engagement with existing customers
- Develop and implement targeted marketing strategies to expand Varicent's footprint within key accounts through cross-sell and upsell initiatives
- Lead the development and management of Varicent’s customer reference program, ensuring a robust database of customer testimonials, case studies, and success stories
- Enhance communication, community, and engagement by fostering community engagement, managing customer feedback sessions, and supporting regional user group events
- Drive marketing of exclusive resources, discovery sessions, and training to help customers maximize the value from Varicent products
âš¡ Requirements
- Minimum of 8-10 years of marketing experience, with a focus on B2B, SaaS, or technology sectors
- At least 5 years of experience in customer marketing or related roles within the technology or enterprise software sectors
- Strong understanding of enterprise software landscape, particularly in Sales Performance Management (SPM) and Customer Relationship Management (CRM)
- Experience in leading cross-functional projects and initiatives
- Demonstrated ability in developing and executing customer marketing strategies and programs to enhance customer engagement, retention, renewals, and upsell/cross-sell opportunities
Senior Manager, Customer Marketing
Toronto
Marketing
Job is no longer active
About Concert Finance
Concert automates Sales Commissions calculations. Using our customizable compensation rules and a simple Salesforce integration, you can get started in a day.