Marketing Operations Lead - Contractor Position, 24 Hours A Week - Remote Eligible

Marketing Operations Lead

The Marketing Operations Lead is responsible for building and managing the technology, processes, and data infrastructure that power our sales and marketing demand engine. You will be hands-on in building, executing, and tracking marketing campaigns while optimizing our technology stack, processes and reporting to enable data-driven decision-making across marketing and sales to drive scalable revenue growth.

Key Responsibilities:

1. Campaign Operations & Execution

• Build and execute email marketing campaigns, automation workflows, and nurturing sequences using Pardot/Salesforce integration.
• Build conversion optimized landing pages, forms, and campaign assets with comprehensive tracking implementation.
• Implement lead scoring models and qualification frameworks to improve funnel conversion.
• Set up automated lead routing workflows and tracking infrastructure for multi-channel campaigns.
• Monitor campaign performance, optimize conversion rates, and deliver detailed performance reports.

Marketing Technology & Data Management

• Manage, administer and optimize the marketing technology stack (Pardot, Salesforce, Google Analytics, WordPress CMS, attribution tools).
• Research, evaluate and pilot marketing technologies including AI tools to improve marketing efficiency and effectiveness.
• Ensure seamless system integrations and data flow between marketing, sales, and analytics platforms.
• Manage 3rd party vendor relationships, contracts, and performance against KPIs.
• Ongoing database management, enrichment and segmentation to improve data integrity and lead generation.
• Implement data governance, quality standards, and compliance (GDPR, CCPA, POPIA).

Analytics & Performance Optimization

• Set up comprehensive tracking frameworks using Google Analytics 4, Tag Manager, UTM parameters, and attribution modelling.
• Build dashboards using Power BI or similar tools to deliver actionable insights to marketing leadership.
• Analyze website and campaign performance and conduct regular CRO reviews to identify optimization opportunities.
• Manage website infrastructure, content updates, plugins, and technical SEO implementation.
• Work closely with sales operations on lead handoff processes and reporting.

Sales & Marketing Alignment

• Manage lead handoff processes and ensure proper qualification and routing.
• Work with sales to refine ICP targeting and qualification criteria.
• Monitor marketing budget efficiency and ROI across all channels.

Process & Innovation Management

• Document and optimize marketing SLAs, processes and workflows.
• Manage marketing operations calendar and campaign scheduling.
• Stay current with marketing technology trends and evaluate AI/automation tools for potential implementation.
• Coordinate technical aspects of ABM campaigns and account targeting.

The Role Holder will be expected to be flexible with day-to-day responsibilities and may be required to undertake other duties in addition to the above as reasonably assigned, in line with the evolving needs of the organization.

Key Performance Indicators:

KPI 1: Campaign Performance: On-time delivery and continuous improvement in conversion rates and lead quality.

KPI 2: System Excellence: Accurate tracking implementation, data quality, and optimal technology ROI.

KPI 3: Revenue Impact: Growth in marketing-qualified leads and improvement in marketing-to-sales conversion rates.

KPI 4: Operational Efficiency: Streamlined processes, vendor performance, and budget adherence.