Marketing Manager, Home Buying

Marketing Manager (Home Buying)

Be part of a dynamic, fast-paced Home Buying Marketing team supporting the Retail Bank and CommBank's purpose of building a brighter future for all. You'll work within a prominent Home Buying portfolio featuring complex products. The role delivers national above-the-line acquisition campaigns across high-reach paid media channels and media partnerships, with strong cross-functional exposure and close collaboration with Brand and Media teams.

Do work that matters

Your Chapter will work closely with the Home Buying Domain to strategize, execute and review marketing campaigns and initiatives aligned to business priorities and customer needs, primarily across customer acquisition. You will lead delivery of end-to-end marketing initiatives with a clear emphasis on above-the-line (ATL) acquisition campaigns, supported by through-the-line and direct channels where required.

The role operates in a fast-moving environment with shifting priorities, requiring sound judgement and the ability to maintain delivery momentum.

See yourself in our team

Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank.

Our wider team directly supports the Product Domains in the Retail Bank to deliver both marketing and product priorities. We partner closely with other CommBank Marketing CoEs including Brand & Creative, Media, and Customer Insights and Research.

Your direct team supports the Home Buying domain, delivering primarily ATL-led, brand-driven acquisition campaigns, while ensuring supporting channels (digital, social, PR and targeted customer communications) are joined up and effective.

On any given day, you will:

• Translate business objectives into marketing communications strategies and campaigns that are driven by data and insights.
• Rapidly prioritise work, make judgement calls with incomplete inputs, and keep delivery moving in a fast-changing environment.
• Develop and project manage campaigns that deliver business objectives, raise consideration and drive acquisition outcomes.
• Own ATL creative development end-to-end: sharpen the brief, shape messaging hierarchy, drive agency outputs and land strong creative.
• Influence core partners (across product, customer data & analytics, and digital) via membership in cross functional agile teams, to develop and deliver go-to-market plans and customer communications strategies to meet business and customer objectives.
• Drive the management, execution, delivery and post campaign reporting for BAU and large-scale, brand-led and partnership go-to-market initiatives, including briefing, campaign execution, delivery and PIR.
• Ensure all marketing campaigns support and promote the CommBank brand and reputation, as well as enhance the customer experience.
• Build robust analysis and reporting of all delivered campaigns and activity to demonstrate marketing contribution back to the business, providing insights for tracking to key business objectives and results, and recommendations for continuous improvement.
• Manage expenditures to agreed budget and demonstrate budget governance.
• Uphold brand voice and messaging consistency across all customer and communication channels.
• Adhere to the Code of Conduct. The Code of Conduct sets the standards of behaviour, actions, and decisions we expect from our people.

We'd love to hear from people who have:

• Experience with end-to-end, integrated campaign delivery with accountability across strategy, production and execution, including ATL creative and media development and agency leadership.
• Developed project management, analytical and strong verbal and written communication skills; able to simplify complexity and tell a clear story.
• Creative thinker with a problem-solving and growth mindset. Demonstrates ownership and accountability for outcomes, with the ability to work independently in a fast-paced environment.
• Commercial acumen and ability to track, optimize and demonstrate ROI/ROMI from campaign metrics.
• Be able to identify the most appropriate analytical and research frameworks to turn data into actionable insights.
• Ability to build strong relationships with both internal and external stakeholders to create positive outcomes with a can-do attitude.
• At least 5 years' experience in a marketing generalist or marketing communications role.
• Experience in technology and financial services marketing preferred but not essential.

If this sounds like your next career opportunity, please apply now!