Marketing Manager - 12 Month Fixed Term

Marketing Manager

Do work that matters

12 Month Secondment

As a Marketing Manager within the Business Product Marketing Chapter, you will play a critical role in co-managing and executing our customer-driven 1:1 strategy for mandatory customer communications. These communications are essential to maintaining transparency, compliance, and trust—cornerstones of our reputation and our customers' confidence in CommBank.

In this role, you will collaborate closely with teams across Marketing and Business Banking to develop a deep understanding of customer needs and the breadth of CommBank products and services. Leveraging this insight, you will deliver integrated, personalised communications that not only meet regulatory requirements but also strengthen customer relationships, enhance Net Promoter Scores (NPS), and reinforce our position as their Main Financial Institution (MFI).

To succeed, you will bring proven experience in customer-centric, data-driven marketing strategies, with a focus on below-the-line initiatives. Your ability to balance compliance with customer experience will be key to ensuring every interaction builds trust and supports our brand reputation.

See yourself in our team

Business Bank (BB) provides products and services for customers across small, regional and commercial businesses. We also support businesses in a range of industry specialisations.

The Business Product Marketing Chapter works closely with our business partners who develop the products and services to support and enable our business customers to manage and grow their businesses. This Chapter sits within the Business Marketing Centre of Excellence, within Marketing and Corporate Affairs.

Your key responsibilities:

• Translating business objectives into marketing communications strategies.
• Developing and project managing communications campaigns that deliver business objectives, raise consideration and drive product acquisition/cross sell.
• Work closely with internal partners to design customer-centric communications strategy, ensuring we are delivering engaging messages to clients to address their core needs.
• Use your customer-centric mindset, data insights and experience to create customer journeys as aligned key channels of choice
• Write effective briefs and partner with internal and external creative agencies to build engaging customer communications.
• Monitor and report on marketing effectiveness including channel engagement and business outcomes, leveraging learnings to optimise future initiatives.
• Determine how we can leverage digital channels to communicate to our customers where they are most active.
• Manage campaigns end-to-end with internal teams including briefing, execution, delivery and robust reporting to demonstrate marketing contribution back to the business.
• Effectively build relationships with a range of marketing and business stakeholders.
• Champion the customer in all non-marketing related communications programs

We'd love to hear from people who have:

• Demonstrated experience in a generalist marketing capacity
• Experience delivering digital engagement and 1:1 customer communication campaigns to a high standard
• Demonstrated success executing through the line marketing campaigns with a focus on customer personas and integrated customer journeys
• Experience in product marketing and financial services is highly preferred
• A passion for understanding and interpreting market research, data and insights to meet business objectives and drive outcomes
• Previous experience working within a matrixed organisation, with multiple stakeholders in differing divisions. Experience in agile environment is advantageous.

Working at CommBank

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We're keen to support you with the next step in your career.

We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.