Marketing Manager, Institutional Product Marketing
Institutional Product Marketing Manager
The American Chemical Society (ACS) is the world's largest scientific membership association and one of the top ten peer-reviewed science publishers in the world. The Publications Division of ACS has all the characteristics of a medium-sized commercial STM publishing company: its primary competitors for authors, market-share, and talent are Elsevier, Wiley, and Springer/Nature. It is one of two ACS divisions charged with serving a dual function: generating substantial revenue - currently over $200M - to support the Society's programmatic activities and fulfilling a core mission of the Society by advancing knowledge in the field of chemistry and the chemical enterprise. ACS Publications is passionate about supporting the mission of ACS through products and services that meet the most critical needs of researchers and the scientific enterprise. We are ambitious for our customers and believe transformative technologies such as Artificial Intelligence (AI) will drive the transformation of our industry, accelerating the dissemination of the scientific discovery needed to address Earth's greatest challenges.
The Global Marketing Department within ACS Publications is responsible for developing marketing strategies and integrated campaign plans to engage our target audience, drive demand, and strengthen our relationships with them. The Department's objectives for engaging our audience are to increase the brand equity and, ultimately, enable the revenue capture for the Division's product lines of over 80 journals, eBooks, and a range of digital offerings. The current target audience includes researchers, authors, reviewers, editors, institutional/corporate librarians, administrators, funders, ACS members, and the range of end-users.
About the Institutional Product Marketing Team: The Institutional Product Marketing team is responsible for developing and executing strategic marketing initiatives to promote ACS Publications' comprehensive portfolio of publications, products, and services to libraries, academic institutions, corporations, and government organizations worldwide. This includes marketing subscription access to our online journals, ebooks, industry news, data products, and our growing pipeline of new offerings. The institutional product marketing team is complemented by the Field (Revenue) Marketing team (which aligns to the Sales team's goals and engages the audiences to drive pipeline and advance sales opportunities) and the Journal Product Marketing team (which engages the authors of our publications with more B2C style tactics and calls to action).
The Opportunity: ACS Publications is seeking a highly motivated and experienced Institutional Product Marketing Manager to join our dynamic team. This role offers an exciting opportunity to contribute to the growth and success of a leading scientific publisher by developing and implementing impactful marketing strategies for our institutional offerings. The ideal candidate will be an intelligent, self-directed, self-motivated, and exceptionally strong written communicator with a proven track record of success in business-to-business (B2B) product marketing and new product launches.
Position Summary: The Institutional Product Marketing Manager will be responsible for developing and executing marketing plans to drive awareness, engagement, and adoption of ACS Publications' institutional products and services. This role requires a strong understanding of the B2B marketing landscape, experience with the "Pragmatic" product lifecycle, and exceptional written communication skills to develop compelling positioning, content, and marketing materials.