Field Marketing Manager

Field Marketing Manager

We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together. One Confluent. One Team. One Data Streaming Platform.

The Field Marketing Manager is responsible for supporting the strategy and implementation of effective field programs that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation in new logo accounts in North America, and accelerating existing opportunities and driving incremental consumption. The role reports to the Senior Manager, Regional Field Marketing in AMER, and will also support strong partnership with key stakeholders within Sales and Marketing.

Help define our targeted marketing strategy, programs and field execution plan encompassing multiple marketing tools, and manage program tactics, logistics, metrics and budget. Partner closely with sales leaders, account executives, acquisition reps, and partner development managers to develop growth strategies and increased engagement within prospect accounts. Help build a field marketing plan with emphasis on 1:few/1:many digital (virtual) programs to drive new logo business in accounts; manage facets of the marketing plan for sales teams, including strategy, targeting, program tactics, metrics and budget. Collaborate with core marketing groups to identify target audience, personas, messaging, custom content requirements, channels and calls to action to deliver marketing programs that increase engagement in digital-native accounts. Create and execute integrated programs incorporating partners and multi-channel promotion to drive pipeline and consumption in accounts, including digital, web, virtual webinars, email/custom nurtures, targeted field events, and executive and third-party programs. Work closely with a cross-functional team (Sales, SDRs, partner development managers) and marketing stakeholders (campaigns, digital, partner, and marketing operations) to align, develop and execute field programs on time and within budget. Track key metrics to ensure business impact measured by account pipeline/incremental consumption, product-led consumption, database growth and accuracy for accounts, account/persona engagement Inform field sales, SRD, and customer success managers on new and existing digital-native marketing activities being performed to increase adoption. Align and collaborate with sales and sales enablement teams to ensure SLAs for lead and program follow up are achieved. Work closely with Marketing and Sales Operations to optimize marketing tools/technology, including 6sense, Sendoso, Folloze, among others.

4+ years of proven, multi-channel B2B field marketing experience within enterprise software/SaaS; Emphasis on new logo acquisition. Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with flawless attention to detail in execution. Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with sales, marketing, and product marketing teams. Experience working both independently and within close teams in a fast-paced remote work environment, and the ability to prioritize/manage multiple projects simultaneously. Experience in developing targeted, personalized field marketing programs, events, executive and strategic account programs, which include partners. Highly organized and efficient with the ability to develop and execute against an evolving plan with strong project management, planning, and organizational skills. Able to clearly communicate new ideas, programs and outcomes to both internal and external stakeholders. Data-driven mindset with an understanding of pipeline management, product-led consumption and related metrics, with a focus on quantifiable outcomes derived from marketing programs. Demonstrated experience sourcing and overseeing vendors for marketing program execution. Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills with both internal and external stakeholders. Team player with the flexibility to adjust to the dynamic nature of a high-growth organization. Occasional domestic travel to support customer-facing events - estimated less than 25%.

Hands-on CRM experience, preferably Salesforce. Experience working with tools such as Asana, Jira, Tableau, Allocadia, Folloze, 6sense and Postal.