The North Face: Senior Art Director, Performance (global Brand Marketing)

Senior Art Director, Performance (Global Brand Marketing)

The North Face is looking for a Senior Art Director to join our Global Brand Creative team, focusing on our Performance categories: Snow, Climb, and Trail. You are a visual storyteller and strategic thinker who thrives in a fast-paced, collaborative environment. You bring a digital-first mindset, a passion for the outdoors, and a portfolio that demonstrates your ability to craft compelling, product-driven narratives across channels.

What You'll Do

• Lead art direction for seasonal campaigns, product storytelling, and brand initiatives across Snow, Climb, and Trail categories.
• Concept and execute compelling visual narratives that align with brand strategy and performance positioning.
• Collaborate cross-functionally with marketing, product, and channel teams to ensure creative consistency and impact across all touchpoints.
• Design and direct for a variety of formats including digital, social, e-commerce, retail, and experiential.
• Support content creation from pre-production through post, including photoshoots, video, and motion graphics.
• Mentor junior creatives and contribute to a culture of collaboration, innovation, and continuous improvement.
• Stay current on design trends, outdoor culture, and emerging technologies to keep our creative fresh and relevant.

What You Bring

• 5+ years of experience in art direction, visual design, or brand creative roles, preferably in the outdoor, sports, or lifestyle industries.
• A strong portfolio showcasing digital-first campaigns, product storytelling, and cross-channel creative.
• Proficiency in Adobe Creative Suite, Figma, and other design tools; experience with motion, 3D, or AI tools is a plus.
• Deep understanding of design principles, typography, color theory, and layout.
• Experience working with photographers, stylists, editors, and production teams to bring creative to life.
• Ability to balance hands-on design work with strategic thinking and creative leadership.
• Passion for the outdoors and a connection to the performance mindset of our consumers.

Hiring Range

$95,040.00 USD - $118,800.00 USD annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com. Detailed information on your benefits will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity/affirmative action employer of minorities, females, protected veterans and the disabled.