Director Of Marketing - Denver Union Station

Marketing Director

Our stunningly restored LoDo landmark, Denver Union Station, tells the captivating story of Denver through the ages — a monument to the city's living, breathing history. We're proud to celebrate our rich local heritage, from our humble beginnings as the Denver Union Depot to a contemporary hub of culture and community, inspired by the golden age of train travel. Denver Union Station boasts an eclectic array of the city's top local restaurants, bars and shops. We invite you to explore everything our vibrant gathering space has to offer. Step through any of Denver Union Station's entrances and you'll experience the magic of living history a century in making. Every detail of our stunning Great Hall space pays homage to a pioneer spirit while embracing a truly modern sensibility. Make your mark at the quintessential spot in Denver, a true landmark location. We are loaded with benefits, a team-centric culture, and opportunities to grow your career. Work where you belong.

A Rewarding Experience:

+ Complementary RTD EcoPass + Medical, dental, & vision insurance + Health savings and flexible spending accounts + Basic Life and AD&D insurance + Company-paid short-term disability + Unlimited paid time off + Eligible to participate in the Company's 401(k) program with employer matching + Employee assistance program + Tuition Reimbursement + Great discounts on Hotels, Restaurants, and much more. + Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

Job Overview

The Marketing Director stewards the strategy for the overall brand messaging, content, and marketing programs for Denver Union Station. This individual is responsible for management of the DUS marketing budget oversees all strategic alliances including community partnerships, paid sponsorships, and all large-scale collaborations. This individual serves as the project lead for all community-focused events and initiatives at Denver Union Station. This individual is responsible for organic and paid digital for DUS website and social media including management of Captive F&B brands' social media: Pigtrain, Milkbox, Terminal Bar, The Cooper Lounge. This individual liaises with third-party tenants in support of their endeavors to be leveraged across the Denver Union Station marketing platform.

Oversight of station-wide brand positioning including:

• Photography and videography
• Copywriting across all digital platforms
• Website, Blog, and Newsletters
• Paid digital advertising
• Social media management including all Captive F&B
• Third party tenant relationship management
• Collaborating with Marketing Manager at The Crawford on hotel initiatives
• Leads Station partnerships and sponsorships (non-F&B):
• Brand sponsors for major events and initiatives
• Spirits sponsors in collaboration with F&B Director and GM of Events
• Philanthropic partnerships
• "In the Neighborhood" sponsorships for DUS.com
• Responsible for executive-level reporting
• Biweekly asset management calls
• Monthly asset management reviews
• Quarterly partner reviews and year end partner reviews
• Serves as the lead for community-focused events and activations and drives the overarching messaging and marketing strategy for revenue-driving events that are managed by the GM of Events
• Full project management and oversight of the event
• Hiring support staff as necessary and communicating all working event roles & responsibilities
• Leading team meetings and procuring elements from all departments
• Sending a comprehensive Run of Show at least 7-10 days prior to the event
• Community events / activations include:
• Art/decor installations
• Music in the Great Hall
• Opening Day
• Fourth of July
• Pride at the Station
• Farmers Market
• Fitness on the Plaza
• BOOnion Station
• Santa at the Station
• Grand Illumination
• Merry & Bright Lights
• Liaises with the GM of Events on marketing efforts to support events including: pre-event promotion, event messaging and campaign creation, etc.
• Manages the Marketing Coordinator for DUS

Responsibilities

Manage online presence with an emphasis on creating unique and engaging content for branded websites, vanity websites, company website, and third party sites. Work with designated agencies to ensure that websites are optimized using current best practices for SEO. Direct, manage or assist designated agencies in all areas related to online/digital marketing, including website development and online marketing. Conduct and track on-going email marketing campaigns for a variety of business units. Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions. Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs. Oversee and coach social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises. Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel. Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed. Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites. Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions. Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs. Develop and implement companywide Public Relations initiatives and programs. Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner. Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions. Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs. Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral. Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals. Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials. Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity. Current search engine optimization (SEO) strategies. Use of content management systems (CMSs) to update website. Administrative knowledge for social media sites, including Facebook, Twitter and YouTube. Adobe Creative Suite including Photoshop, Illustrator and Acrobat.

Qualifications

Education/Formal Training: A four year college degree or equivalent education/experience. Experience: Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred. Knowledge/Skills: Strong interpersonal, verbal and written communication skills. Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals. Ability to negotiate effectively. Excellent attention to detail and multi-tasking skills. Professional appearance and manner. Computer literacy, specifically MS Word for Windows. Communication at all levels; multi-tasking; time management. Physical Demands: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Occasional standing. Occasional carrying and lifting of files and office items up to 25 lbs. Environment: 95% indoor office environment.