Senior Marketing Cloud Architect - Remote Eligible

Senior Marketing Cloud Architect

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company's family of brands are the leading online professional education platforms in their respective end-markets.

We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned professionals.

Position Overview: We are seeking a Senior Marketing Cloud Architect to lead the design and evolution of a next-generation, AI-powered marketing ecosystem. This role will drive scalable, data-driven customer engagement by leveraging Salesforce Marketing Cloud, Data Cloud, and emerging AI/GenAI capabilities. You will play a critical role in enabling personalized, omnichannel customer experiences, improving marketing efficiency, and supporting Colibri's broader digital transformation initiatives.

What You'll Do

• Strategic Architecture
• Define and own the Marketing Cloud architecture roadmap aligned with business objectives.
• Partner with Marketing, Product, and Technology leaders to translate strategic goals into technical solutions.
• Lead transition toward AI-driven marketing platforms and decisioning systems.
• Solution Delivery
• Lead end-to-end implementation of complex Marketing Cloud solutions, including Journey Builder, Automation Studio, Cloud Pages, and Content Builder.
• Architect integrations between Marketing Cloud, Salesforce CRM, and external systems using APIs and middleware.
• Data Strategy
• Design robust data models and segmentation strategies for advanced personalization.
• Ensure compliance with global privacy regulations (GDPR, CCPA).
• AI & Innovation
• Introduce best practices and leverage Generative AI (GenAI) for:
• Dynamic email/content generation
• Campaign optimization
• Automated journey orchestration
• Design and implement AI-powered personalization strategies, including Real-time segmentation using Data Cloud.
• Enable Einstein AI / predictive intelligence use cases.
• Drive continuous improvement through AI-enabled experimentation frameworks, Predictive analytics, A/B testing, and performance optimization.
• Leadership
• Serve as a subject matter expert and mentor for Marketing Cloud developers and administrators.
• Establish governance frameworks for Data Quality, Coding standards and AI model usage and ethics.

What You'll Need to Succeed

• 7+ years in digital marketing technology, with at least 5 years in Salesforce Marketing Cloud architecture.
• Proven track record of leading enterprise-scale implementations.
• Technical Skills
• Expertise in AMPscript, SSJS, SQL, HTML/CSS, and API integrations.
• Strong understanding of data architecture and marketing automation best practices.
• Certifications
• Salesforce Marketing Cloud Consultant and Architect certifications strongly preferred.
• Soft Skills
• Strategic Thinking: Ability to align technical solutions with business objectives and long-term goals.
• Influence & Leadership: Skilled at guiding cross-functional teams and influencing stakeholders at all levels.
• Communication Excellence: Clear, concise, and persuasive communication for both technical and non-technical audiences.
• Problem-Solving: Strong analytical mindset to troubleshoot complex issues and design innovative solutions.
• Collaboration: Builds trust and fosters teamwork across Marketing, Technology, and Product organizations.
• Adaptability: Thrives in fast-paced environments and can pivot strategies based on evolving business needs.
• Customer-Centric Mindset: Keeps end-user experience at the forefront of all decisions.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!