Shopper Marketing Manager Coles

Shopper Marketing Manager Coles

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet. Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world. Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

The Shopper Marketing Manager, will be the driving force behind how our brands come to life at the point of purchase. They will bridge the gap between brand strategy and retail execution, creating seamless omnichannel experiences that turn browsers into buyers. This role requires a blend of strategy, creative, analytical rigor, and relationship management to navigate the evolving landscape of retail media. They are the lead advocate for the shopper, ensuring every touchpoint in the moments that matter -from digital scrolling to in-store aisle - is optimised for conversion and growth.

Main responsibilities:

Campaign Strategy & Execution

• Develop and implement high-impact omnichannel strategies and campaigns to generate demand and convert shoppers through the path to purchase.
• Translate brand growth marketing plans into tailored retail media campaigns that resonate with specific shopper demographics.
• Leverage customer-specific shopper insights to create targeted messaging that drives both brand engagement and measurable brand and sales uplift.

Retailer Media Partnership

• Build and nurture strategic relationships with the Retail Media Networks, Digital, Operations & Commercial teams.
• Act as the primary point of contact for retail partners to ensure our brands receive optimal visibility and support.
• Champion a "test-and-learn" culture, identifying and piloting new growth opportunities, emerging tech and media formats.
• Effectively manage budgets across various spend types, investing and creating value-unlocks where feasible

Performance and Optimisation

• Continuously monitor the performance of all shopper marketing activities against established KPIs and sales targets.
• Utilise shopper data and post-campaign analytics to refine future plans and pivot strategies in real-time.
• Manage and optimise budgets to ensure maximum efficiency and a high Return on Investment (ROI) for all spend.

End-to-End Project Management

• Oversee the full project lifecycle for shopper marketing executions, from initial concept to final post-mortem.
• Manage agency relationships, providing clear briefs and ensuring creative output aligns with brand guidelines.
• Coordinate artwork approvals and logistics to ensure flawless implementation across both digital platforms and physical store environments, ensuring all projects are delivered on time and within budget.
• Collaborate strongly with Digital, Brand & Retail Execution teams to lead or contribute to key growth and transformation projects

Our Commitment to Inclusion Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.