Shopper Marketing Manager
Shopper Marketing Manager Coles
Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet. Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world. Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
Role Summary
Own Strategy & Execution: Lead the shopper marketing strategy and execution for brands within the Pharmacy and Pure Play retail media network.
Lead & Collaborate: Drive success through strong cross-disciplinary leadership and collaboration with internal cross-functional teams and external stakeholders.
Drive Performance with Data: Use a growth mindset, data, and insights to create top-tier solutions that boost sales and accelerate brand growth.
Convert Shoppers: Transform brand strategies into effective, innovative omnichannel campaigns that convert shoppers in a dynamic environment.
Responsibilities
Campaign Strategy & Execution: Develop and implement effective omnichannel strategies to convert shoppers. Translate brand marketing plans into targeted media campaigns using customer-specific insights to drive sales.
Retailer & Media Partnership: Build and nurture strategic relationships with Pharmacy and Pure Play Retail Media, Digital, and Operations teams, championing a test-and-learn approach to unlock new growth.
Performance & Optimisation: Monitor all shopper marketing activities against KPIs, using shopper data and insights to refine plans, optimize budgets, and maximize return on investment.
End-to-End Project Management: Oversee the entire project lifecycle for all shopper marketing executions—including agency briefing, artwork approvals, and flawless in-store/online implementation—ensuring delivery on time and within budget.
Required Qualifications
Proven brand marketing education and experience (5+ years), with a clear understanding of growing brands in the digital age
Undergraduate degree
Preferred Qualifications
Experience in commercial roles - Customer Development or Marketing
Experience working in consumer product goods preferred
Google Suite proficiency (i.e, Sheets, Slides, Docs) preferred
Strong communication skills
Strong collaborator
Salary Range $ - $ USD Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.