The customer is a forward-thinking media and technology company focused on blending creativity with artificial intelligence to redefine how consumers experience advertising. With a strong track record in innovation and strategic media solutions, the company is expanding its footprint in the AI-powered advertising space through a groundbreaking new initiative.
The project is a greenfield platform, aimed at revolutionizing TV advertising by shifting the focus from visuals to emotionally engaging, sound-driven content. In a world where viewers are often distracted by second screens, the platform leverages AI to ensure brand messages are heard and felt - even when not actively watched.
The global benefits package includes: