Quality Analyst – Ad Operations (SME)

Quality Analyst – Ad Operations (SME)

The Quality Analyst is the first line of defense in our campaign operations. While the Ad Ops Specialists build the campaigns, your role is to ensure those builds are flawless before they go live. You will conduct daily audits of media plans, creative implementations, and targeting setups across proprietary platforms and major DSPs/Ad Servers. This role requires a "detective mindset" to catch errors before they impact the client.

Key Responsibilities:

• Pre-Flight Audits: Perform detailed QC on campaign setups (Direct IO and Programmatic) against the signed Media Plan. Verify flight dates, budget caps, pacing settings, and rate types.
• Creative QA: Validate creative assets for compliance (specs, file size, SSL compliance) and function. Test 3rd-party tags and HTML5 assets to ensure click-through URLs and impression trackers fire correctly.
• Targeting Verification: Rigorously check line item targeting logic (Geo, Device, Audience Segments, Key-Values) to prevent wastage or delivery errors.
• Error Reporting & Feedback: Log all defects in the error tracking system (e.g., Jira). Provide direct, constructive feedback to Ad Ops Specialists to help them correct mistakes.
• Live Campaign Monitoring: Conduct "Day 2" checks to ensure live campaigns are tracking and pacing as expected. Investigate discrepancies between the Ad Server and 3rd-party verification vendors (e.g., IAS, MOAT).
• SOP Adherence: Ensure all trafficking teams are following the latest Standard Operating Procedures for the customer's proprietary tools.

Required Skills & Experience:

• Experience: 3–6 Years
• Platform Mastery: Proficiency in ad servers and DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP). You must know some of these platforms well enough to spot subtle configuration errors.
• Technical Debugging: Proficiency with web debugging tools (Chrome Developer Tools, Ghostery, Charles Proxy, or Fiddler) to troubleshoot tag firing and VAST errors.
• Video/CTV Knowledge: Strong understanding of VAST/VPAID standards and common errors associated with OTT/CTV environments.
• Attention to Detail: Ability to spot a single missing digit in a deal ID or a misconfigured geo-target among hundreds of line items.

About Cognizant:

Cognizant engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life.

What We Offer:

• The chance to work with impact. Here, you're empowered to bring your biggest thinking to help our company and clients improve everyday life.
• Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
• The opportunity to thrive on a high caliber team with heart. We celebrate each other's experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
• A comprehensive total rewards package, including a competitive salary and pension plan with matching contributions.
• Flexible health and financial benefits to support you and your eligible dependents —from day one.
• True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.

Other employment-related information:

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.

If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email CareersNA2@cognizant.com with your request and contact information.

Language requirements vary depending on roles, but we ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you'll deliver services to and collaborate with stakeholders outside the province who may not speak French.