Content Marketing (healthcare) - Associate Director

Thought Leadership Strategy Manager

Key Responsibilities

• Thought Leadership Strategy & Ownership
• Define and manage the healthcare BU's annual thought leadership strategy in collaboration with Healthcare Marketing Head and BUs (Payer, Provider, TriZetto) and Cognizant Corporate Marketing.
• Build content themes aligned to healthcare market trends: agentic AI, OBBBA compliance, AI-powered BPaaS, payer modernization, care delivery transformation, platform modernization, etc.
• Drive the "executive voice" strategy for BU leaders: positioning, narrative frameworks, POVs, content plans, and publication cadence.

Content Creation & Editorial Leadership

• Lead the development of high-quality thought leadership assets: POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports, playbooks, and more.
• Ensuring content reflects deep healthcare industry context, data-backed insights, and a strong AI-led transformation perspective.
• Act as the editorial gatekeeper for tone, quality, storytelling, structure, brand alignment, and compliance with healthcare marketing and corporate marketing standards.

Campaign Execution (End-to-End)

• Convert thought leadership content into integrated campaigns across paid, owned, earned channels.
• Develop channel strategies, messaging frameworks, and amplification plans.
• Own campaign measurement, including reach, engagement, conversions, and mid-funnel impact.

Leadership Voice Development

• Craft narrative pillars and content calendars for BU leaders.
• Ghostwrite articles and thought pieces tailored to executive voice.
• Prepare executives for speaker opportunities, panels, and industry events.

Research & Market Insights

• Conduct deep healthcare market research- payer, provider, regulatory, AI trends and translate insights into content opportunities.
• Collaborate with Analyst Relations teams on aligned content.
• Integrate competitive intelligence into content strategy.

Collaboration & Stakeholder Management

• Work closely with SMEs, consulting, product teams, sales, and corporate marketing.
• Partner with design teams to build visually strong, brand-compliant assets.

Required Skills & Experience

Experience

• 10–15 years in content marketing, editorial strategy, or thought leadership roles.
• Healthcare, consulting, enterprise tech or SaaS background preferred.
• Strong ghostwriting and senior executive content development experience.
• Hands-on experience running integrated content campaigns.

Core Skills

• Outstanding writing, storytelling, editing, and narrative design capabilities.
• Ability to simplify complex healthcare and AI topics for executive audiences.
• Strong strategic thinking and content planning.
• End-to-end campaign management expertise.

Tools & Competencies

• Familiarity with marketing automation tools, CMS, analytics, and social publishing platforms.
• Ability to brief and collaborate with cross functional teams and agencies.
• Superior editorial and project management abilities.

Success Metrics (KPIs)

• Volume & quality of thought leadership assets published quarterly.
• CXO engagement across Media/PR, LinkedIn, and events.
• Mid-funnel impact: MQL contribution and content-assisted pipeline.
• Executive satisfaction with authored content and narrative strategy.
• Increased share of voice across healthcare AI transformation.
• Alignment of outputs with BU priorities and Cognizant's AI-first narrative.

What We Offer

• The chance to work with impact. Here, you're empowered to bring your biggest thinking to help our company and clients improve everyday life.
• Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
• The opportunity to thrive on a high caliber team with heart. We celebrate each other's experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
• A comprehensive total rewards package, including a competitive salary and pension plan with matching contributions.
• Flexible health and financial benefits to support you and your eligible dependents —from day one.
• True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.

About Us

Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World's Best Employers 2025) is consistently listed among the most admired companies in the world. Learn more at www.cognizant.com.

Other employment-related information

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.

If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email CareersNA2@cognizant.com with your request and contact information.

Language requirements vary depending on roles, but we ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you'll deliver services to and collaborate with stakeholders outside the province who may not speak French.