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Content Marketing

Develop and lead creation of thought leadership content with Cognizant subject matter experts.
Chennai, Tamil Nādu, India
Expert
1 week ago
Cognizant

Cognizant

A global provider of IT services, consulting, and business process outsourcing solutions.

Content Senior Manager

Cognizant is searching for a Content Senior Manager to support its North American Field Marketing Team. This role will be responsible for content creation, including white papers, blogs, research studies, brochures, videos, email communications, and social media posts.

As a Content Senior Manager in Field Marketing, you will be responsible for overseeing all content development activities – from strategizing, researching, outlining, writing, editing, designing, posting, and measuring feedback and results.

Here's the opportunity:

  • Work with Subject Matter Experts (SMEs) and business unit leadership to define, develop, and contribute to thought leadership that includes research studies, white papers, sales guides, perspectives, and points-of-view.
  • Create outstanding content that differentiates Cognizant in the marketplace.
  • Collaborate with Cognizant partners and colleagues, (thought leadership, advisory, AR, PR, social media, and website teams) and sales leadership to syndicate thought leadership and improve visibility and client reach.
  • Lead messaging development in partnership with Cognizant SMEs, with a focus on business imperatives, industry trends, and solutions that elevate Cognizant's brand.
  • Work effectively with multiple stakeholders internally and externally to ensure delivery and quality of assets that are aligned with Cognizant branding guidelines.

Minimum qualifications include:

  • B.A. or B.S. degree
  • At least 10 years of prior B2B and/or professional services marketing experience, with a demonstrated ability to articulate key messages and value propositions
  • Outstanding written and verbal communication skills - including executive communications
  • Hands-on experience with AI and generative AI marketing tools
  • Excellent project management skills and validated ability to lead cross-functional, cross-regional teams to complete objectives on time and within budget
  • Previous experience working in a highly matrixed organization

Our strength is built on our ability to work together. Our diverse backgrounds offer different perspectives and new ways of thinking. It supports lively discussions, inspires thought leadership, and helps us build better solutions for our clients. We want someone who thrives in this setting and is inspired to craft relevant solutions through true collaboration. If you're comfortable with leading organizational change, and experimenting with new tactics, we'd love to hear from you.

Cognizant is an Equal Opportunities Employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion, or belief or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, or gender identity. Cognizant is an Equal Opportunity Employer M/F/D/V.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

The chance to work with impact. Here, you're empowered to bring your biggest thinking to help our company and clients improve everyday life.

Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.

The opportunity to thrive on a high caliber team with heart. We celebrate each other's experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.

A comprehensive total rewards package, including a competitive salary and pension plan with matching contributions.

Flexible health and financial benefits to support you and your eligible dependents —from day one.

True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.

Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World's Best Employers 2024) is consistently listed among the most admired companies in the world.

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Content Marketing
Chennai, Tamil Nādu, India
Marketing
About Cognizant
A global provider of IT services, consulting, and business process outsourcing solutions.