Marketing Activation Manager (m|w|d) Business Information

Marketing Activation Manager

Making Trade Happen – nach diesem Leitmotiv handeln wir bei Coface. Unsere 5,200 Experten aus über 80 Nationen in 58 Ländern verbindet ein gemeinsames Ziel: Unternehmen dabei zu unterstützen, in einem unsicheren und komplexen Umfeld die richtigen Entscheidungen zu treffen und in einer dynamischen Wirtschaftswelt effizienter zu handeln. Mit über 100 Jahren Erfahrung im globalen Handel bieten wir Unternehmen eine Vielzahl an Lösungen: Warenkreditversicherung, Wirtschaftsinformationen, Inkasso, Einzelrisikoversicherung, Bürgschaften und Factoring – alles basierend auf unserem einzigartigen Datenbestand, modernster Technologie, innovativen Schnittstellen und einem tiefen Verständnis für die Weltwirtschaft. Denn bei uns heißt es: "Ohne Daten. Keine Taten!" Bei Coface sind Sie Teil eines internationalen Unternehmens, in dem Sie Hand in Hand mit Kolleginnen und Kollegen aus der ganzen Welt arbeiten. Wir leben eine Kultur des Lernens, der Zusammenarbeit und der Inklusion. Bei uns übernehmen Sie Verantwortung und spüren, was Sie damit bewegen können. Gestalten Sie mit uns die Zukunft des Handels und werden Sie Teil unseres Teams!

Job Description

As a Marketing Activation Manager you will act as the central interface between our sales, account management, and marketing team and develop innovative strategies to further expand the market position of our products. You will unite strategic thinking with operational excellence and make a decisive contribution to our ambitious growth goals.

What You Can Expect In Your New Position

Strategic Planning: Development and implementation of targeted marketing plans to increase demand and unlock new business opportunities.

Innovative Campaigns: Conception and introduction of innovative formats in the area of digital marketing and lead generation.

Lead Management: Control and optimization of the lead process (incl. lead scoring), reporting, and performance management along a structured sales funnel.

Content Creation: Creation of convincing marketing assets such as mail templates, LinkedIn postings, or product documents.

Analysis and Optimization: Evaluation of KPIs and campaign performance (ROI, click-through rates), derivation of action recommendations.

Customer Activation: Development and implementation of measures for customer retention and activation, especially in the B2B area with explanation-required products.

Stakeholder Management: Close cooperation with regional and group-wide teams, management, and external partners.

Qualifications

What Sets You Apart

Ideally, you have a completed (higher) university degree in the following fields: Digital Marketing, Business or Media Informatics. Alternatively, you have a degree in a similar field or comparable training, e.g., in the field of marketing communication.

You have professional experience in digital marketing, ideally in the B2B sector with explanation-required products (e.g., finance, insurance).

You are confident in using tools like Eloqua (Marketing Automation), Ibexa (CMS), and Salesforce (CRM) or similar.

You can interpret KPIs, optimize campaigns, and make data-driven decisions.

You think conceptually, but are also able to lead projects hands-on to success.

You are team-oriented, resilient under pressure, and communication-strong in dealing with different stakeholders.

You speak at least German at C1 and English at B2 level

At Coface, it is self-evident for us to promote equal opportunities and avoid discrimination. Applications from people of all ages, genders, sexual orientations, religious beliefs, skin colors, and people with disabilities are warmly welcome.

Additional Information

Flexible working hours

30 days of vacation plus Christmas and New Year's Day off

Multi-layered and varied projects in a global company

Own kindergarten in Mainz directly next to the company headquarters

Individual training for continuous personal development

Equipment for mobile working

Various team and company events for a balanced work-life balance

Open space concept with sufficient conference boxes

Company-owned casino with daily fresh meals

Jobrad and regular health management activities as well as EGYM Wellpass