Marketing Specialist (web)

Marketing Specialist (Web)

At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway's future vision. So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who's not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

What You'll Be Doing?

• Claim 360 ownership of a web product's marketing & execute end-to-end user acquisition strategies.
• Manage the Creative Pipeline: Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback.
• Manage and optimize marketing campaigns across Google, Meta, TikTok and other networks.
• Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Google Dublin, Meta London, TikTok Dubai teams.
• Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling.
• Collaborate closely with the product team to understand user motivations and shape effective monetization strategies.
• Take additional responsibilities to grow your product: Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques.

What You'll Bring?

• 2+ years of performance marketing experience.
• Hands on experience on campaign management in Google Ads(Search, Display, Youtube etc), Meta, TikTok, Linkedin, RTB etc.
• Experience with Google measurement tools (GA4 etc.), mobile measurement partners (Adjust and/or Appsflyer).
• Knowledge in user attribution and conversion tracking across diverse channels.
• Good communication and presentation skills, with the ability to translate complex data into actionable insights.
• Strong analytical and problem-solving skills.
• Strong command of written and verbal English.
• Understanding of big data environment (preferably BigQuery) is a plus.
• Experience with Google Tag Manager is a plus.

What's In It For You?

• Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited "BEST WORKPLACES" environment, ranked first among all workplaces.
• A Competitive Compensation Package. Long story short, we take care of you.
• A Meal Compensation that is actually enough for a decent & nutritious lunch, we're not following the industry standard.
• Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.
• Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.
• Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.
• Sport Activities Support. We care about your physical wellbeing and support your gym membership.
• Learning Never Ends! Training budget to help you grow in your role, gain new skills, and learn new things!
• Udemy Free Pass. An unlimited Udemy subscription.
• Flexible Schedule & Unlimited Vacations. This isn't a "clock in, clock out" company. We care about your productivity, not tracking every minute you're on site. It's up to you to always be responsible with your work, no matter where you are or what schedule you're keeping.
• English Course Support. Be more global and perform best at your work.
• Comprehensive Well-being Support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child & adolescent therapist, and face-to-face counseling for employees in Istanbul.
• A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.
• Codebrew. Yes, you've heard it right: We love coffee so much that we've built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.
• Free Breakfast. At Codebrew - every morning at 9:30 AM.
• No Dress Code. Dress as you like.
• Happy Hours Every Friday. Every. Single. Friday. When it's 5 PM: Screens off, party on! (Check out Codeway on Instagram)
• Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.
• Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.
• Software Support. Subscription to any software you might need to perform at your best.
• Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.
• Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.
• Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.

The Recruiting Process

• 1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
• 2. Case Study: We might send you a task to solve.
• 3. Talent & Culture Interview: Let's talk about your experience & expectations and see what we can achieve together.
• 4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.
• 5. Reference Check: We will contact your references to gain insights into your past experiences and work ethic.
• 6. Welcome Aboard! You are now a part of the team.