Jr. Marketing Specialist (aso/asa)

Jr. Marketing Specialist (ASO/ASA)

At Codeway, we're pioneering the future of subscription apps. In just three years, our team has launched leading products in multiple categories, making us one of the world's top subscription app publishers. As we continue to innovate and strive to join the ranks of the world's biggest tech companies, we're looking for a new graduate/Jr to join us as a Jr. Marketing Specialist (ASO/ASA).

ASO (App Store Optimization): You will focus on efforts such as keyword optimization, screenshot A/B testing, updating app descriptions, and improving app discoverability and conversion rates on the App Store.

ASA (Apple Search Ads): You will manage campaign efforts, including setting up and optimizing ad campaigns and monitoring performance metrics to ensure strong results.

What You'll Be Doing?

• Lead Optimization: Oversee all ASO and ASA efforts across our app portfolio.
• Leverage Top Industry Tools: Take full advantage of leading industry tools like Sensor Tower and MobileAction for data-driven decision-making.
• Manage Relationships: Maintain close relations with our dedicated representatives at the Apple Search Ads London office. This is a unique opportunity to get hands-on experience with top-tier tools and work directly with influential industry contacts.
• Track and Report: Prepare regular ASO and ASA reports, presenting insights and recommendations to the marketing team and senior management.
• Manage Keyword Strategy: Perform keyword research to identify high-potential keywords. Regularly update keyword lists and optimize app descriptions to improve our app's discoverability on the App Store.
• Collaborate Creatively: Work closely with our Marketing Artists to brief and prepare new storefront visuals.
• Iterate and Test: Regularly test and update storefront visuals to improve the conversion rate of our incoming traffic.
• Stay Updated: Stay on top of the latest trends in ASO and ASA, and implement best practices.

What You'll Bring?

• Strong analytical skills and a data-driven mindset.
• Ability to learn fast and adapt quickly in a constantly changing environment.
• Ability to work cross-functionally with Product, Marketing Art, Performance teams to drive results.
• Ability to thrive as part of a team, prioritizing the team's success.
• Excellent communication skills in English.
• University degree or equivalent experience.
• Though not required, it is a big bonus if you have past experience in mobile app marketing.

What's In It For You?

• Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited "BEST WORKPLACES" environment, ranked first among all workplaces.
• A Competitive Compensation Package. Long story short, we take care of you.
• A Meal Compensation that is actually enough for a decent & nutritious lunch, we're not following the industry standard.
• Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.
• Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.
• Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.
• Sport Activities Support. We care about your physical wellbeing and support your gym membership.
• Learning Never Ends! Training budget to help you grow in your role, gain new skills, and learn new things!
• Udemy Free Pass. An unlimited Udemy subscription.
• Flexible Schedule & Unlimited Vacations. This isn't a "clock in, clock out" company. We care about your productivity, not tracking every minute you're on site. It's up to you to always be responsible with your work, no matter where you are or what schedule you're keeping.
• English Course Support. Be more global and perform best at your work.
• Comprehensive Well-being Support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child & adolescent therapist, and face-to-face counseling for employees in Istanbul.
• A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.
• Codebrew. Yes, you've heard it right: We love coffee so much that we've built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.
• Free Breakfast. At Codebrew - every morning at 9:30 AM.
• No Dress Code. Dress as you like.
• Happy Hours Every Friday. Every. Single. Friday. When it's 5 PM: Screens off, party on! (Check out Codeway on Instagram)
• Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.
• Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.
• Software Support. Subscription to any software you might need to perform at your best.
• Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.
• Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.
• Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.

The Recruiting Process

• 1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
• 2. Case Study: We might send you a task to solve.
• 3. Talent & Culture Interview: Let's talk about your experience & expectations and see what we can achieve together.
• 4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.
• 5. Reference Check: We will contact your references to gain insights into your past experiences and work ethic.
• 6. Welcome Aboard! You are now a part of the team.