View All Jobs 149751

Manager, Customer Marketing, IC Channel

Develop and execute joint business plans with key accounts to boost sales and profitability
Shanghai
Mid-Level
yesterday
Coca-Cola

Coca-Cola

A global beverage corporation known for its flagship carbonated soft drink and an extensive range of non-alcoholic beverages.

Customer Service Manager

This role will build the capacity and capabilities of customer service organizations in the system to deliver a superior level of service to key accounts, especially IC Customers. Maximize customer and Coca-Cola system sales and profit potentials.

What You'll Do for Us:

  • Build joint business with key accounts. Lead the development of joint business plans (ACBP) focusing on driving the customer's KPIs and sustainable system profitability.
  • Lead the negotiation of trading terms with national key accounts ensuring bottler and system profitability.
  • Develop effective internal communication strategies to ensure consistency in customer marketing approach across regions.
  • Lead the execution of national key account contracts to ensure quality and consistent results across regions while driving win/win results.
  • Lead our customers and relevant departments in category innovation and in achieving our category share in a sustainable manner through in-store execution/promotion/supply chain/RTM. Initiate & conduct key account business planning and reviews.
  • Make regular calls and build relationships with key accounts. Consolidate, review and submit key account sales and profile requirements on a monthly basis.
  • Knows and effectively leverages all areas of the KO system to improve the joint business performance with customers. Act as intermediary to resolve key account issues and conflicts across regions.
  • Organize and execute co-branding, joint channels and other partnerships to drive the growth of products, drive strategic partnerships with our customers, and focus on building a full beverage category and profitability.

Qualifications & Requirements:

  • 3-5 years of multiple key account management experiences in multinational FMCG companies.
  • Experience in IC customer incl. E&D customer especially western banners like McD, Yum, etc.
  • Experience in IC customer like non-E&D theme park or entertainment.
  • Be able to work independently to handle the complex situation & pressure in customer management process.
  • Be with good problem-solving skills to deliver the best business results for the system.
  • Good negotiation skills to development Win-Win partnership with key account to maximize sales & profitability for the system.
  • Have good business planning skills to joint develop business with key accounts.
  • Fluent in English and Mandarin.

Skills: Annual Business Planning, Business Planning, Customer Value Proposition Development, Key Accounts, Marketing Campaigns, Negotiation, Profitability

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

+ Show Original Job Post
























Manager, Customer Marketing, IC Channel
Shanghai
Marketing
About Coca-Cola
A global beverage corporation known for its flagship carbonated soft drink and an extensive range of non-alcoholic beverages.