Director, Marketing - Fuel

Brand Manager

Location(s): Singapore

City/Cities: Singapore

Travel Required: 00% - 25%

Relocation Provided: Yes

Job Description Summary: Roles and responsibilities will include:

• Identify, analyze and synthesize multiple sources of information to identify opportunities and recommend the best path forward in the 'fuel' consumer need state.
• Lead projects to unlock business challenges and opportunities across existing TCCC flavour fuel brands.
• Leverage a strong understanding of developing, fragmented markets to integrate category, consumer and commercial insights to develop a winning plan.
• Provide thought leadership to develop annual and multi-year brand growth strategies and business plans in Asean & South Pacific.
• Inspire, engage & align ASP Operating Unit senior leadership and local Frontline teams on brand strategy and marketing programs.
• Adopt a 'challenger mindset' by identifying strategic, creative and resourceful ways for your brand/s to successfully enter new or entrenched segments.
• Drive commercialization of brand positioning, innovation, consumer communications and shopper marketing.
• Provides leadership and direction to the Content and End-to-end teams to achieve the business goals.
• Lead research projects and insight development based on both quantitative and qualitative research methods.

Experience required: 8-12 years of experience in brand management and/or marketing in consumer-packaged goods.

Work Focus: Ability to develop and articulate multi-year strategic plan and annual business plan for the brand and portfolio within the region.

Communication Focus:

• Strong and influential communication through clear, concise and powerful storytelling will be key.
• Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes.

Skills: Advertising, Agile, Brand Management, Brand Storytelling, Brand Strategy, Business, Business Planning, Category Strategy, Competitor Analysis, Cross-Functional Integration, Demand Generation, Innovation, Leadership, Long Term Planning, Marketing Communications, Marketing Mix, Marketing Strategies, Microsoft Office, Product Planning, Profit and Loss Management, Shopper Marketing, Waterfall Model

Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.