Director, Franchise Operations

Franchise Operations Director

Location(s): El Salvador

City/Cities: San Salvador

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: August 29, 2025

Job Description Summary: The main responsibility of the Franchise Operations Director is to develop and execute availability and affordability strategy and tactics to achieve brand value and brand love objectives for the portfolio. This role will also be responsible for flawless execution at the point-of-sale process for all The Coca-Cola Company (TCCC) portfolio in Honduras & El Salvador, leading the bottler to deliver short-term performance and leading structures that enable sustained growth.

What You’ll Do For Us:

• Build a trusted value-based relationship with bottling partners, acting as a liaison between TCCC and the bottler.
• Ensure the execution of Winning at the Point of Sales (Affordability / Recruitment, Availability, and Market Assets). Enable bottlers POS execution process building customer partnership and relevance.
• Execute Commercial Plans (ATL/BTL). This includes, but not limited to, media, POS material, sampling and local events. This will be done in close collaboration with the bottler, leveraging knowledge from the Franchise Unit (FU) Marketing, Business Unit (BU) Marketing, and Customer Commercial Leadership (CCL) teams and executing through activation agencies.
• Execute availability strategy and tactics. This includes, but not limited to, defining/re-applying and executing specific objectives (by channel, brand, regions), specialized pre-seller routes, sales tracking and incentives, customer incentives, etc. This should be done in close collaboration with the bottler and leveraging BU capabilities team to achieve availability goals defined in the Rules of Engagement.
• Drive top line growth for all TCCC Portfolio by executing affordability strategies and tactics. This includes, but not limited to, conducting and executing OBPPC analysis, price-packaging strategy, price promotions, bundle promotions. This will be done in close collaboration with the bottler and leveraging knowledge from the BU Marketing and CCL teams.
• Lead periodic performance reports for business monitoring. Review and follow-up of weekly performance reports.
• Reinforce the cultural transformation to enable the network organization to succeed across the system.
• Lead transformational and structural projects to evolve our capabilities in the market.

Qualification and Requirements:

• +3 years of Franchise Leadership roles (preferred but not required)
• +10 years of Commercial experience and P&L management (Other FMCG)
• Individual contributor with excellent leadership capability, able to work in a diverse cultural environment, efficient communicator and influencing skills
• Working experience with the relevant bottler (preferred not required)
• Ability to conduct franchise leadership activities in Honduras & El Salvador so it achieves the System's (TCCC + Bottler) short and long-term financial and operating objectives set by the overall business plan
• Proficiency in identifying changes in consumer needs and behaviors. Understand trends and develop strategies to address and capture opportunities.
• Ability to implement and execute the commercial strategy that will step change our capability to win at the point of sale.
• Capability to overcome resistance within bottler system towards investment and capability development for all TCCC Portfolio. For that purpose is necessary leadership and establishment of a collaborative partnership with the system and inside the company.
• Align TCCC marketing, operation and Bottler interests: it is necessary to promote a collaborative environment, teamwork and think rationally to get to effective solutions.
• Implement management routines consistent with company processes that allow the business unit to continuously monitor and measure performance and to adapt or change as necessary.

What We Can Do For You:

• Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
• Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
• Community of Belonging: We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

Skills: Business Planning, Channel Management, Communication, Execution Excellence, Negotiation

Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.