Area Manager - Sales High HP

Area Manager- Sales High HP

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

To drive and augment volumes and market share of above 47 hp tractor portfolio thru generation of qualified demand for New Holland's tractor portfolio in Gujarat by executing localized ATL and BTL campaigns that directly support sales conversion, dealer engagement, Product Segment promotion, and market expansion. This position will work closely with the regional sales teams and dealer network to ensure marketing efforts are well designed, planned, executed and translate into measurable business growth.

Key Responsibilities

1. Sales-Aligned Demand Planning (high HP segment)

• Collaborate with Gujarat's regional sales teams of all 4 clusters to drive demand and sales in high-potential districts (e.g., Sabarkanta, Junagadh, Banaskantha, Surendranagar, Surat, Rajkot).
• Develop demand generation plans aligned with seasonal crop cycles (e.g., cotton, groundnut, wheat) and tractor usage patterns.
• Support dealer network with hyper-local campaigns and lead generation tools.
• Create and exploit potential of high HP Segment thru focus approach and achieve business growth.

2. ATL Activities (Above-the-Line)

• Prepare annual calendar for digital and non digital campaign plan, Collaborate with Central marketing team for Execution of mass media campaigns tailored for Gujarat's rural audience:
• Gujarati-language TV and radio ads during peak agri seasons
• Print ads in local agri publications and newspapers (e.g., Sandesh, Gujarat Samachar)
• Outdoor branding in mandi areas, village centers, and highways
• Coordinate with media agencies for regional media buying and performance tracking.

3. BTL Activities (Below-the-Line)

• Drive grassroots activations across Gujarat's farming communities:
• Tractor demo drives and field trials in taluka-level clusters
• Farmer meets and agri expos in districts like Surendranagar, Bharuch, and Kheda
• Mobile van campaigns with lead capture and product showcases
• Equip dealers with Gujarati-language brochures, POS materials, and campaign kits.

4. Lead Generation & CRM Integration

• Implement digital and offline lead capture strategies across all activations.
• Ensure leads are routed to appropriate dealer teams with follow-up protocols.
• Monitor lead-to-sale conversion and optimize campaigns based on regional insights.

5. Sales Enablement & Dealer Support

• Provide marketing support for dealer-led promotions and seasonal offers.
• Train dealer staff on campaign execution and lead handling.
• Support new product launches with localized messaging and activation plans.

6. Performance Tracking & Reporting

• Key KPIs would be min 50% growth in above 47 hp segment YOY, aligned with Gujarat's sales targets (e.g., demo requests, dealer footfall, conversion rates).
• Analyze campaign ROI and share insights with regional leadership.
• Maintain dashboards for district-wise performance and campaign effectiveness.

Experience Required

10 - 17 years in demand generation/ Sales, Rural marketing, or agri sales support

Preferred Qualifications

MBA in Marketing / Btech (Agri/ Mechanical) /Agri Business / Rural Management

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off