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Specialist, Ad Tech Services

Manage and optimize digital ad campaigns from trafficking to reporting to maximize client ROI
Philadelphia
Junior
$40,000 – 75,000 USD / year
yesterday
CMI Media Group

CMI Media Group

A healthcare-focused media agency specializing in pharmaceutical marketing and audience engagement strategies.

2 Similar Jobs at CMI Media Group

Ad Operations Specialist

Do you thrive in a fast-paced environment where precision and collaboration are key? Are you passionate about the ever-evolving world of digital advertising?

Compas is seeking a highly motivated and detail-oriented Specialist to join our dynamic Ad Operations team. In this role, you will play a crucial part in ensuring the seamless execution and delivery of digital ad campaigns for our clients.

What You'll Do:

  • Manage the full lifecycle of digital ad campaigns, from trafficking and testing to implementation and quality assurance.
  • Become an expert in IAB specifications, ensuring all creative assets meet these standards.
  • Traffic and distribute ad tags to vendors within established deadlines, proactively addressing any implementation challenges.
  • Collaborate closely with partners, resolving discrepancies in reporting, creative, and trafficking, always striving for flawless execution.
  • Master the art of floodlight tag creation in CM360, ensuring accurate implementation and quality assurance.
  • Be a champion for knowledge sharing, assisting internal teams in staying ahead of the curve on ad serving technologies (Ad Blocking, Ad Verification, Programmatic, Dynamic Creatives, Cookie deprecation, etc.).
  • Partner with Client and Media teams to guarantee proper UTM execution across all tactics.
  • Be a stickler for process, ensuring all internal teams adhere to established procedures and protocols.
  • Troubleshoot technical issues related to internal and external ad server systems.
  • Coordinate seamlessly with third-party vendors, including Programmatic Engines, ad verification partners, and survey vendors.
  • Contribute to the development and maintenance of Ad Serving Standard Operating Procedures (SOPs).
  • Provide guidance and training to junior team members, fostering their growth and development.

What You'll Bring:

  • Minimum 1 year of experience in a specialist role within the digital media industry.
  • Strong understanding of ad tech fundamentals and concepts.
  • Working knowledge of Google Campaign Manager (GCM).
  • Proficiency in Microsoft Office Suite.
  • Exceptional organizational skills and meticulous attention to detail.
  • Excellent verbal and written communication skills, with the ability to present information clearly and concisely.
  • Proven ability to prioritize tasks, manage time effectively, and deliver under tight deadlines while juggling multiple projects.
  • Proactive and self-motivated, with a knack for anticipating challenges and taking initiative.
  • Strong collaborative skills, with the ability to build positive relationships with cross-functional teams.
  • Adaptable and flexible, thriving in a fast-paced and dynamic environment.
  • Customer-centric approach, dedicated to providing exceptional service to both internal and external stakeholders.
  • Comfortable navigating ambiguity and eager to learn and contribute wherever needed.
  • Experience working with various ad serving platforms.
  • The base salary for this position at the time of this posting may range from $40k to $75k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.
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Specialist, Ad Tech Services
Philadelphia
$40,000 – 75,000 USD / year
Support
About CMI Media Group
A healthcare-focused media agency specializing in pharmaceutical marketing and audience engagement strategies.