Product Marketing Manager

Product Marketing Manager

We are seeking a strategic and creative Product Marketing Manager to join our growing team. In this role, you will craft messaging, build marketing go-to-market programs, and deliver compelling content that drives awareness, demand generation, sales execution, and partner success. You will collaborate across product, digital marketing, sales, and partner teams to amplify our market presence and ensure our solutions meet evolving customer needs.

Responsibilities

• Messaging & Market Strategy
• Content & Demand Generation
• Sales & Go-to-Market Enablement
• Partner Marketing & Enablement
• Market Alignment & Thought Leadership

Qualifications

• 5+ years of product marketing or related experience in B2B enterprise software.
• Proven ability to develop messaging, strategic marketing plans, and enablement content.
• Experience working with digital review platforms (e.g., G2, TrustRadius, Gartner Peer Insights).
• Strong skills in content creation across written, visual, and video formats.
• Experience enabling sales and partner go-to-market activities.
• Excellent collaboration and communication skills with the ability to influence cross-functional teams.
• Data-driven approach with experience measuring and reporting marketing impact.

What We Offer

• The opportunity to shape the positioning and success of SAP's modern, cloud-native CRM solutions.
• A dynamic and collaborative culture with exposure to senior stakeholders across marketing and product organizations.
• Competitive compensation and benefits package.
• Career growth in a global company committed to innovation and customer success.

Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 113500 - 192900 (CAD) CAD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. A summary of benefits and eligibility requirements can be found by clicking this link: www.SAPNorthAmericaBenefits.com. Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.