Digital Marketing Lead

Digital Marketing Lead

CLV Group is a premier Canadian real estate firm specializing in the acquisition, development, and management of high-quality real estate assets. We deliver exceptional returns by aligning strategic acquisitions with expertly executed developments, innovative asset management, and operational excellence. Our consistent performance is no accident - it's driven entirely by the strength of our people.

What truly differentiates CLV is our belief that real estate can, and should, be a force for good. We're not just in the business of buildings; we're in the business of building better communities. From office-to-residential conversions to mixed-use developments, we approach every project through a lens of sustainability, impact, and long-term value.

Our culture is rooted in passion, purpose, and a strong sense of community. We cultivate thriving environments where residents, businesses, and neighborhoods flourish. Philanthropy and social responsibility are embedded into our DNA, ensuring that as we grow, so do the communities we serve. We want to show the world that a business can scale AND do good at the same time.

CLV is at a pivotal moment of expansion. With aggressive growth projections and a robust pipeline of projects, we are actively scaling across all areas of our business. For investors, that means strong fundamentals and long-term value creation. For top-tier talent, it means meaningful work, career growth, and a chance to be part of something transformative.

If you are a professional looking to build a rewarding career in real estate - CLV Group offers an unparalleled opportunity to grow, contribute, and make a lasting impact.

We are launching our search for a Digital Marketing Lead, a technically skilled professional with the vision and drive to build, optimize, and scale our digital performance. This role is best suited for a builder, someone who thrives on creating scalable systems, uncovering insights through data, leveraging AI-driven tools, and driving measurable results.

You will begin by auditing and refining our digital infrastructure including campaigns, analytics, and web performance, and then lead the charge in creating optimized, scalable strategies. Over time, you will play a pivotal role in shaping and building the digital marketing strategy that will fuel our continued growth as we strive to become the best in the industry.

In addition to the duties typically expected of a seasoned digital marketing professional, responsibilities will be to:

• Lead the audit, clean-up, and optimization of existing digital campaigns, analytics, and reporting frameworks.
• Develop and deliver the digital lead generation strategy, ensuring we maximize qualified inquiries for our rental properties across all channels.
• Develop and execute a channel mix strategy (paid, organic, listing platforms, social, programmatic, etc.) to drive consistent high-quality leads.
• Manage and optimize Google Ads campaigns and other paid media for ROI and conversion growth.
• Oversee Google Analytics setup and dashboards, transforming complex data into actionable recommendations for business impact.
• Drive SEO initiatives to strengthen organic visibility and outperform competitors in rankings.
• Ensure the website is optimized for speed, UX, conversion funnels, and lead capture, working with internal and external partners.
• Deliver competitive intelligence by monitoring industry trends, analyzing competitor campaigns, and providing insights that guide both marketing and leasing strategy.
• Partner with the leadership team to present data-driven insights on market conditions, consumer behavior, and campaign performance.
• Integrate AI-powered analytics, automation, and personalization tools to enhance efficiency, targeting, and reporting.
• Provide insightful reporting that clearly links marketing performance to leasing outcomes and revenue growth.
• Lay the foundation for a future digital marketing growth, setting standards, building processes, and mentoring talent as the function expands.

Qualifications

• 3+ years' experience in digital marketing with proven success in Google Ads and Google Analytics.
• Strong background in SEO with measurable performance results.
• Demonstrated expertise in lead generation strategies, ideally within rentals, real estate, or a high-competition industry.
• Knowledge of web design principles and conversion optimization for lead capture.
• Advanced analytical skills with the ability to interpret complex data and advise leadership on market dynamics.
• Experience delivering competitive intelligence and market trend analysis to inform business strategy.
• Hands-on experience with AI-driven marketing tools (e.g., predictive analytics, automated bidding, personalization engines, or generative content tools).
• Proven success in leading audits, clean-ups, and campaign optimization at scale.
• Google Ads and Analytics certifications (preferred).
• A proactive, high-energy mindset with the ability to drive both strategy and execution.

Most importantly, we are a small yet mighty team. This is a roll up your sleeves, help where you are needed kind of role. We are looking for a new team member who will support our success when and as needed, as our team will do for you when you need it.

This role is based in our offices five days a week, giving you the opportunity to work closely with your colleagues, learn from experienced professionals, and grow in a highly engaged team environment.

We are committed to diversity in our workforce and are proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

We strive to make our website and application process accessible to all users. Accommodation is available upon request for candidates taking part in all aspects of the selection process. Please send an email to hr@clvgroup.com and let us know the nature of your request and your contact information. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.

Our team handles a lot of sensitive information, which means we require all candidates that receive and accept employment offers to complete a background check before being hired.

Thank you for your time and desire to join our winning team and to play a critical role in developing future communities across Canada.

Only selected candidates will be contacted. No phone calls please.

We appreciate your interest in exploring an opportunity with CLV Group!