Digital Marketing Executive

Fintua Digital Marketing Executive

Fintua is a global leader in indirect tax compliance and tax technology. Our all-in one-platform streamlines global VAT compliance, recovery, eInvoicing and payments - helping businesses navigate the complex indirect tax landscape with ease and confidence.

Fintua is part of CluneTech, a suite of companies providing cutting-edge solutions that simplify global business. We have been recognised as a Great Place to Work for 10 consecutive years, a "Best Workplace for Women" for the past 5 years and most recently, we were delighted to be recognised as a "Best Workplace in Tech" for the past 4 years.

Our global footprint encompasses 35 offices worldwide and we do business across 100 countries on a daily basis. We have over 1,200 employees globally and are currently looking for the newest member of our team.

This role requires one day per week (Tuesday) in our Kilkenny HQ.

Fintua (formerly Taxback International) is a rapidly expanding SaaS provider, transforming how businesses manage indirect tax. We are seeking a highly motivated Digital Marketing Executive with 3–4 years' experience to drive our digital presence and support our ambitious growth plans.

Purpose

The Digital Marketing Executive will own and manage the Fintua corporate website and all associated digital channels. This role is responsible for planning, executing, and optimising digital marketing campaigns—including website management, SEO, PPC, email and paid media—to drive lead generation and brand awareness. You will be expected to independently run PPC campaigns, own tracking and reporting and demonstrate proficiency in GA4 and Google Tag Manager, running campaigns both natively and in collaboration with agencies. You will collaborate closely with the Marketing team to ensure all digital activity is aligned with business objectives and delivers measurable results.

Key Responsibilities

Website Management

• Own the ongoing development, optimisation, and performance of the Fintua website (WordPress), including building new pages, updating content (in collaboration with the Content Marketing Manager) and enhancing functionality.
• Manage website content in collaboration with Content Marketing, Product Marketing, Demand Generation and other teams, ensuring messaging is current and campaign-aligned.
• Develop and execute a website traffic growth plan, set and monitor KPIs, and optimise for SEO and user experience.
• Maintain consistent, engaging brand messaging across all digital touchpoints.
• Oversee the company resource centre, newsletter and regular website updates.

Digital Channel Management

• Develop and execute strategies for all digital channels, including:
• Paid Social Media (LinkedIn, etc.)
• Paid Search (Google Ads, Bing) — including independently running and optimising PPC campaigns.
• Software review sites (G2, Capterra, SourceForge)
• SEO/SEM (keyword research, on-page and off-page optimisation, supporting Content Marketing Manager)
• Email marketing (nurture campaigns, newsletters)
• Create and maintain a digital marketing calendar, ensuring timely and relevant campaign execution including brand awareness, lead generation and retargeting campaigns.

Digital Campaign Management

• Support Demand Generation campaign strategy with landing page creation, email design, and content promotion.
• Optimise website content and user journeys to maximise inbound leads and demo requests.
• Collaborate with SEO agencies and partners to amplify content and improve search rankings.
• Collaborate with Sales and Client Management Teams to run Account Based Marketing campaigns.
• Analytics, Tracking, ROI & Reporting
• Own the tracking and reporting of all digital marketing activities, ensuring robust measurement of campaign performance and ROI.
• Manage analytics tools, with advanced proficiency in Google Analytics 4 (GA4) and Google Tag Manager, to monitor traffic, engagement, and conversions.
• Set up and maintain tracking for all digital campaigns, ensuring accurate attribution and actionable insights.
• Use insights to continuously improve campaigns and digital presence.
• Advisory & Evangelism
• Advise marketing and go-to-market teams on the best digital channels and tactics to achieve MQL and pipeline goals.
• Act as a digital evangelist, keeping the team updated on the latest industry trends, Google updates, and best practices.