Marketing Coordinator - Remote Eligible

Marketing Coordinator

Reports to: Marketing Manager

Do you thrive in a fast-paced environment and love supporting the execution of effective marketing campaigns? Are you a detail-oriented organizer with a knack for optimizing processes and coordinating creative production?

If you have experience managing content calendars, coordinating creative projects, and optimizing marketing operations, keep reading.

As our Marketing Coordinator, you will work closely with the Marketing Manager and the creative team to ensure all marketing content is produced efficiently, aligns with strategic goals, and is delivered on time. You will be instrumental in maintaining a rolling 3-month content calendar, managing the production of creative assets, and ensuring all data on our marketing dashboard is accurate and actionable.

This role is critical to our company's success, helping to drive engagement, brand consistency, and growth for our clients. You'll be responsible for supporting marketing initiatives across various channels, including digital, social media, email, and more.

Responsibilities

Content Calendar Management:

• Design and maintain a 3-month rolling content calendar that is always at least 80% filled with planned content.
• Coordinate with creative, copywriting, and social media teams to ensure all content is aligned with the calendar and published on schedule.
• Implement tools and processes to track content production, identify bottlenecks, and ensure the content calendar remains optimized for engagement and marketing goals.

Creative Production Coordination:

• Ensure the creation and completion of a minimum of 35 creative concepts per month, including 25 videos and 10 images.
• Collaborate with creative teams to manage timelines, allocate resources, and prioritize content based on strategic objectives.
• Track the progress of all creative projects and provide regular updates to the Marketing Manager and other stakeholders.

Dashboard Implementation and Management:

• Design and implement a Looker dashboard to monitor creative production metrics, including asset volume, turnaround times, and approval rates.
• Set up automated data pipelines to ensure real-time data accuracy, minimizing manual errors.
• Continuously optimize the dashboard to provide actionable insights and support data-driven decision-making.

Process Optimization:

• Develop and document streamlined workflows for content creation, approval, and scheduling to enhance efficiency and reduce turnaround times.
• Use flowcharts and swim-lane diagrams to identify areas for process improvement and optimize creative production operations.
• Implement new tools or project management software as needed to enhance team collaboration and accountability.

Cross-Functional Collaboration:

• Work closely with the Marketing Manager, creative, and other cross-functional teams to align on marketing strategies and content priorities.
• Facilitate regular meetings and communication to ensure all teams are aware of deadlines, updates, and any changes to the content calendar or creative production plans.

Reporting and Analytics:

• Prepare weekly and monthly reports on key performance metrics, including content output, turnaround times, and approval rates.
• Analyze data to identify trends, gaps, and opportunities for optimization in content planning and production.