Growth Marketing Manager (remote) - Remote Eligible

Growth Marketing Manager

Reports to: CEO

Do you geek out on Media Buying, Creatives, Building Sales Funnels and love driving revenue through direct response marketing? Would you consider yourself a leader of people? If you've built and guided multiple teams, if you have at least 3+ years of experience with Media Buying, Sales Funnel Building, writing world class copy and want to trailblaze and lead a full pod of performance marketers, keep reading.

As our Growth Marketing Manager, you'll be the CEO of a highly skilled team of digital marketers and the CMO for CA clients, operating from a strong basis of industry knowledge and relational confidence. The Growth Marketing Manager acts as the catalyst for growth of our clients' businesses. You are excited about the complexities of a business and love identifying solutions to growth problems. Both your team and your clients will look to you to point them in the right direction. This is a position where you'll work directly with the CEO on strategizing new sales funnels, writing copy, media buying, and driving ROAS. Here are all the positions you will need to strategize with, build, lead and grow:

• Media Buyers
• Copywriters
• Videographers
• Business Intelligence
• Account Managers

Responsibilities

Leadership - Hiring & Leading Others (Must Have) This is an absolute must in this position. You need to have hired and built multiple teams. Considering that you will oversee many different roles of our performance marketing, we expect you to develop our current leaders, delegate to them and lead their growth. You will be ultimately accountable for the KPIs and goals of the pod you will be overseeing.

Funnel Strategy & Execution You will help strategize, develop, & launch new marketing funnels for our top clients (Low Ticket Straight Sale Funnels, Webinar Funnels, Call Funnels, etc.). You will work with the project manager in the pod to disseminate work to the various members in the pod, in order to fully launch the funnel in our timeline.

Forecasting HR Assist in forecasting hiring needs for your pod. The GMM is responsible for collaborating with our HR dept. to ensure we are placing appropriate talent in each open role in our performance division, as well as onboarding, and training new Media Buyers properly.

Client Strategy & Quarterly Objectives We are obsessed with client results, that's why we need to make sure we're constantly improving clients metrics. We want to implement monthly/quarterly/annual marketing metric reviews, including but not limited to analysis of campaign performance, lead conversion, customer database growth/quality and pipeline growth.

Data-Driven Decision Making In this company, our entire team is data-driven, we do not make decisions without data to support them. You will monitor key performance indicators of success for your pod, and make adjustments based upon targets. Creative Ideation & Management You will work with our copywriters & senior media buyers to ideate & launch hard hitting direct response video ads that drive ROAS.

Media Buying Strategy You will work with the Senior Media Buyer in the pod to strategize the media buying for every client in the pod on a quarterly, monthly, and annual basis.

Results These are the results you will be responsible for delivering in this position.

1. Hit 95% of Projected Quarterly Bonus For Your Pod
   1. Own forecasting the quarterly bonus for all of the clients in the pod
   2. Track and report on the pacing of the bonus weekly
2. Achieve 90% of Client's Growth KPIs
   1. Own forecasting profit, ROAS, booked calls, & overall spend for current & new clients
   2. Collaborate with media buyers to strategize and execute growth campaigns for clients.
   3. Drive initiatives to test new channels and diversify ad spend.
   4. Ensure timely and efficient optimization based on performance data.
3. Ensure Pod Maintains 65% Gross Profit Margin
   1. Pod must maintain 2x payroll before the bonus
   2. Ensure all time tracking sheets are submitted by Project Manager weekly
   3. GMM is the hiring manager for the pod and must make sure the pod has adequate resources to run successfully
4. Fully Build Out 1 New Sales Funnel Per Quarter
   1. Work with team to build out a full funnel for either 1 new client or existing client
   2. Develop overall strategy, big idea, products, and pricing strategy for funnel
   3. Ensure all marketing tech is setup correctly and sequences are all built out for the different stages of contacts lifecycle
   4. Measure and analyze the performance, refining strategies based on outcomes.