✨ About The Role
- The Product Marketing Manager will develop brand and product narratives that resonate with customers and create impactful marketing programs.
- This role involves close collaboration with cross-functional teams, including product, engineering, design, sales, and customer success, to lead go-to-market strategies.
- The candidate will utilize a data-driven approach to execute strategic product launches, focusing on messaging, sales enablement, and marketing programs that generate qualified leads.
- Developing product messaging and value propositions to drive awareness, adoption, and ongoing usage is a key responsibility.
- The role requires tackling complex problems with a strategic mindset and leveraging project management expertise to build consensus across teams.
⚡ Requirements
- The ideal candidate has at least 3 years of product marketing experience, particularly in product pricing, packaging, positioning, segmentation, and sales enablement.
- A strong background in partner marketing within an enterprise software or SaaS company is essential.
- The successful candidate is a skilled storyteller, capable of engaging both internal and external stakeholders with compelling narratives.
- Data-driven decision-making is crucial, as the candidate will need to demonstrate experience in driving business outcomes through analytics.
- The candidate should possess a balance of perfectionism and pragmatism, especially in a growing environment.
- An interest in tackling complex challenges in the education sector is important, along with a commitment to equity and belonging.