Product Marketing Lead - Remote Eligible

✨ About The Role

- The role involves developing customer-facing product narratives to drive awareness and engagement, defining value propositions, positioning, and differentiated messaging to bring them to life with emotionally resonant messages - Responsibilities include leading go-to-market strategies for new products and features, conducting market research to define segmentation and targeting strategies, and making strategic recommendations to drive growth - The position requires a deep understanding of customers and their interactions, collecting qualitative and quantitative feedback to influence product strategy and enhance marketing efforts - The successful candidate will partner with creative leadership to develop compelling creative content spanning various channels, build measurable KPIs for product marketing plans, and adopt a test and learn philosophy to achieve business objectives - The role offers the opportunity to shape the future of education by influencing the product roadmap, strategizing alongside cross-functional partners, and playing a critical role in reaching ambitious growth targets

⚡ Requirements

- Experienced product marketer with a minimum of 7 years of experience at a consumer brand, specializing in launching consumer products with emotionally rooted positioning and messaging that drives business results - Skilled in conducting market research, defining segmentation and targeting strategies, and driving customer insights to influence product strategy and marketing efforts - Collaborative team player with a proven ability to work across multiple teams and competing priorities simultaneously, taking ownership, being an inventive problem solver, and demonstrating a high level of accountability and follow-through - Highly empathetic individual who moves quickly, instigates change, and is eager to make a significant impact in a fast-paced environment - Ideal candidate will have a strong sense for narrative, excellent storytelling skills, and the ability to create impactful messaging that resonates with customers