Marketing Specialist

Marketing Specialist

Are you a Marketing Specialist with experience in digital marketing and social media? Do you also have franchising experience? If you answered yes, City Wide would like to hear from you!

City Wide Franchise is seeking an energetic, team-oriented Marketing Specialist to join our Marketing Team.

The Marketing Specialist plays a key role in executing and supporting a variety of marketing initiatives designed to boost productivity, maintain brand consistency, and drive measurable results. The Specialist serves as a critical connection between internal teams, franchisees, and vendors—supporting seamless marketing operations and upholding brand integrity across our growing franchise network.

Lead Generation & Nurturing

• Assist in the execution of digital marketing campaigns (PPC, social media, email marketing) to generate leads for franchise development.
• Manage and update lead lists and prospect data in our CRM system.
• Coordinate and schedule email marketing campaigns to nurture leads through the sales funnel.

Creative & Content Management

• Produce written copy for local and national lead generation campaigns.
• Support the creation and distribution of marketing materials, including blogs, case studies, brochures, presentations, and infographics.
• Assist in maintaining and updating the corporate and franchise development websites.
• Support content development for email marketing and social media campaigns.
• Ensure all marketing materials are brand-compliant and reflect our value proposition.

Internal Communications & Project Coordination

• Lead strategy, content, and engagement for company's internal communication platform.
• Communicate project priorities, deadlines, and progress updates to relevant teams.
• Draft and distribute important business announcements to the franchise system.

Reporting & Analytics

• Monitor and report on performance of lead generation activities.
• Prepare regular reports on marketing activities and present findings to the marketing and franchise development teams.

Order Processing & Vendor Management

• Approve and manage marketing orders (e.g., collateral, business cards, promotional items) through the company store.
• Maintain vendor partnerships for print and promotional materials, sourcing competitive bids, ensuring quality, and managing inventory.

Operational & Administrative Support

• Manage the marketing team's ticketing system, responding to branding, asset, and customization requests from across the organization.
• Conduct market research to identify new opportunities for franchise development.
• Develop, update, and maintain departmental Standard Operating Procedures.