Public Information Coordinator I (library) - (non - civil Service)

Public Information Coordinator I

Under limited supervision, assists in the department's communication and media presences online and through traditional media outlets to promote programs and services by working to create a positive impression and public awareness throughout the City of Dallas.

The Public Information Coordinator I assists in the department's communication and media presences online and through traditional media outlets to promote programs and services by working to create a positive impression and public awareness throughout the City of Dallas.

Essential Functions

1. Manages, monitors, and maintains the departmental website and intranet; assists with content development, posts regular updates using the content management system, analytics, and evaluation, and performs other day-to-day website maintenance needs.

2. Updates and regularly engages with the department's social media channels; develops content, makes daily posts, monitors social interactions, develops analytics reports, and regularly evaluates the effectiveness of online communications strategies.

3. Designs, creates, and produces art, graphics, and other publications using the Adobe Suite or other professional design software.

4. Develops marketing materials, messaging, and content for websites, e-newsletters, and social media; assists with researching and writing articles, news releases, op-eds, blog posts, and newsletters.

5. Assists in coordinating special events internally and with the community; takes photographs and video recordings at events and meetings, as needed.

6. Supports, facilitates, and implements strong internal communications; develops events, messages, and materials directed toward departmental staff.

7. Conducts outreach to and building relationships with media, including TV, radio, newspapers, bloggers, and others; responds to public relation concerns and conflicts through phone, email, and media.

8. Performs any and all other work as needed or assigned.

Knowledge and Skills

1. Thorough knowledge of the principles, practices, and techniques of public relations and journalism.

2. Ability to operate word processing computer programs.

3. Excellent language skills including knowledge of proper grammar, punctuation, and spelling.

4. Ability to speak in public and make presentations to a wide variety of groups.

5. Ability to maintain harmonious relationships with public officials, volunteers, other employees, and general public.

6. Knowledge of all social media and related platforms.

7. Knowledge of customer service techniques to resolve problems and issues.

8. Ability to design graphics and implement marketing principles to create effective communications.

9. Communicating effectively verbally and in writing.

10. Establishing and maintaining strong working relationships.

Minimum Qualifications:

Education

• Bachelor's degree in Journalism, Communications, Marketing, Radio-Television Film, or Public Relations field.

Experience

• Two (2) years' experience in marketing or communications involving three (3) or more of the following:
• Executing social media and/or marketing analytics and tracking techniques; analyzing efforts for effectiveness and ROI
• Developing and executing social media, community outreach, and/or marketing campaigns
• Developing and writing content to communicate relevant messaging to the right audience
• Website management and content creation utilizing a content management system such as WordPress or SharePoint web editor
• Creating marketing and/or educational videos for social media
• Serving as organization representative or spokesperson during on camera media interviews

Equivalences

• High school diploma or GED plus five (5) years of required experience will meet the education and experience requirements.
• Associate degree in any field plus three (3) years of required experience will meet the education and experience requirements.
• Bachelor's degree (or higher) in a non-specified field plus three (3) years of required experience will meet the education and experience requirements.
• Master's degree (or higher) in a specified field experience will meet the education and experience requirements.

Salary Range

$57,087.47 - $67,765.23

The salary listed on this job posting is the starting salary range; amount offered will depend upon qualifications.

City of Dallas is an Equal Opportunity Employer and values diversity at all levels of its workforce.