Specialist Email/mobile Marketing Campaigns

Specialist Email/Mobile Marketing Campaigns

Circle K Business Centre is looking for a new colleague to join our team as:

Specialist Email/Mobile Marketing Campaigns

Type of Employment: Permanent

Location: Riga, Latvia

Visa requirements: A valid work permit from the EU/EEA (relocation assistance is not provided)

The Role

Circle K has the ambition to be the world's preferred destination for convenience and mobility and a strong loyalty program is a key enabler. You as Specialist Email/Mobile Marketing Campaigns will be part of the Global Loyalty team and will work with stakeholders across Europe and North America markets to drive incremental net sales and personalized customer experiences for members of Circle K's loyalty program.

What You'll Do

1. Execute direct customer communication and campaigns through email, SMS and app push channels using one of the best marketing automation platforms globally - Adobe Campaign;
2. Actively participate in local loyalty campaigns planning process contributing with strong recommendations for the most optimal direct communication plan (audiences, channel-mix, comms cadence etc.) to ensure optimal delivery/deliverability and highly relevant and successful campaigns;
3. Manage customer database, perform regular list hygiene, build workflows and audiences based on different available segmentation attributes, set up deliveries, execute A/B tests, schedule execution etc.;
4. Follow up on the performance of campaigns and communications, identify opportunities for improvements across markets and monitor industry trends to drive continuous optimization and enable a high degree of relevance and personalization across all our loyalty communications;
5. Daily collaboration with colleagues in Global Loyalty and local marketing/loyalty teams across Europe and North America markets to support key initiatives and share best practice.

What You'll Need

• 2+ years of relevant previous working experience in email / mobile marketing;
• Relevant higher education (marketing, business, economics, IT, analytics) is a plus;
• Experience in working with marketing automation tools for campaign management;
• Understanding of email / SMS / app push principles (design, build, deliverability) and best practices (campaign automation, A/B testing etc.);
• Technical mindset is a must, basic understanding of HTML, JavaScript and SQL is a plus;
• Comfortable in analyzing and tracking data to continuously optimize the communication performance;
• Highly organized, detail-oriented and self-driven personality with the ability to manage multiple projects simultaneously with high sense of responsibility;
• Excellent communication and presentation skills in English both written and verbal to communicate with colleagues and stakeholders in Europe and North America;
• Experience from an international retail and/ or matrix organization is a plus.

Why Work With Us

• For 5 years in a row, Circle K Business Centre has been awarded 1st place in the 'CV-Online TOP Employer – International Business Services category.'
• Monthly salary: starting from 1900 Eur Gross.
• Covered tariff plan for your mobile phone.
• Health insurance.
• Employee discounts in our stores.
• And more!

At Circle K, our culture is shaped by our team members and how we treat each other. Our guiding principles are the core values we live by and inform all our actions and business decisions. You can find them at Values and Culture | Circle K. We hope they resonate with you and look forward to discussing them during your interview.

Interested? We encourage you to apply by September 29, 2025. The candidates will be reviewed on a continuous basis.

We are looking forward to your application!

Circle K Business Centre SIA

PVN Nr: LV40103511774

Duntes iela 6, Rīga, Latvija LV-1013