Email Marketing Strategist (latam) - Remote Eligible

Client Strategist

The Client Strategist exists to develop and implement data-driven marketing strategies tailored to client needs, ensuring a positive client experience and maximizing campaign performance. This role focuses on client-facing interactions, strategic planning, and ongoing optimization to drive business growth.

Key Responsibilities:

• Collaborate with clients to understand their business needs and objectives.
• Strategize, formulate, and execute email, SMS, and other retention marketing strategies.
• Communicate insights and reports on performance.
• Develop and maintain strong client relationships to drive overall positive client experience.
• Work with the Client Strategy Manager to manage multiple client accounts.
• Collaborate with the Activations team to ensure thorough strategy and instructions, aligning everyone on the overall strategy.
• Upsell and cross-sell additional services to clients to enhance their marketing efforts.
• Share industry insights and information with marketing to position the company as a thought leader.

Key Outcomes & Accountabilities:

• Strategy Development: Create and implement effective marketing strategies that meet client needs.
• Account Management: Manage retention marketing programs for multiple brands, ensuring client satisfaction and retention.
• Client Understanding: Demonstrate a deep understanding of client business needs and translate them into marketing strategies.
• Performance Tracking: Analyze and track data to maximize the performance of email and other retention marketing campaigns.
• Client Communication: Communicate marketing insights and reports on performance, and plan for further development.
• Team Alignment: Ensure the Activations team has clear instructions and is aligned with the overall strategy.
• Service Expansion: Successfully upsell and cross-sell services, increasing revenue and client engagement.
• Thought Leadership: Provide valuable industry insights to the marketing team to enhance the company's reputation as an industry leader.

KPIs:

• Client Retention Rate
• Client Satisfaction (NPS)
• Campaign Performance (Email Marketing Revenue, Open Rate, etc)
• Account Growth (Net Revenue Retention)
• Team Collaboration (Activations Feedback)
• Client Advocacy (Public Reviews, Case Studies)

Enjoy These Benefits:

• Full-time Remote Work Setting
• Paid Time Off (30 days annually)
• Observance of Public Holidays
• Internet Allowance
• Health and Wellness Allowance
• Maternity and Paternity Benefit
• Loyalty Rewards
• Performance-based Incentives and Bonuses
• Outcome-focused Environment

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